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Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"

How To Read and Use Your Financial Statement

Put the Cause-Effect, Cause-Effect Power to Work in Your Retail Business

What did your last financial statement indicate to you about your business? If you say “It told me that we made a profit,” or “It’s just a year-end summary,” you would be wise to keep reading.

While a financial statement does provide that information, it is really much more. It provides vital clues to what’s right and wrong about your store. You don’t have to be a CPA to read one, just familiar with the basic accounting terms and what they mean to your business. Here’s a refresher course.




©Copyright 1999-2012.  The Retail Owners Institute®.  All rights reserved.

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Which Bank for You?
Which Bank for You?

Bankers - Where Are They When You Need Them?

Most retailers are constantly in and out of the debt market to finance daily operations.  Having a reliable lender is vital to your success.  Recognize that your banker - the "relationship manager" - is in fact a salesperson; the actual credit decision will be made by "the loan committee".

Your responsibility is to arm your banker to effectively present your request to the Loan Committee.  And that demands that you "speak their language". Especially in today's economy, the need to speak "Conversational Banker-ese" is greater than ever.

Plus, consider carefully the pro's and cons of different types of financial partner you might approach. Let's start with an overview. 

  Advantages Disadvantages
Traditional
Banks
  • Stability
  • Array of financial services
  • Many to choose from
  • Competitive pricing
  • Lack of retail industry experience or focus
  • Often slow to respond; impersonal
  • Less interested in smaller transactions
  • Generally available only to profitable companies
Private Equity Funds
  • Provide "hands on" value/added expertise
  • Generally well-capitalized
  • May provide access to industry and management expertise
  • Provide "hands on" value/added expertise (Yes, it's the good news/bad news thing!)
  • Strict investment criteria
  • Equity ownership required
  • Required returns often 25% +
  • Require track record of a proven concept
Asset-Based Lenders
  • Nontraditional transactions
  • Fewer financial covenants
  • Industry focused
  • Rigid documentation standards
  • Higher transaction costs
  • Onerous reporting
  • Traditionally perceived as lending only to troubled companies

The Institute's Owner's Dashboard
The Institute's Owner's Dashboard

Focus on Your Financial Strength 

Use The Institute's Owner's Dashboard Trend Form to track your progress. It's a simple - yet powerful! - three-step process:

Step 1: Enter LY results for five key ratios

Step 2: Enter This Year's Targets

Step 3: Each month (no later than the 10th of the month!) enter YTD results

Immediately see whether - and if so, where - you need to make adjustments now to achieve the results you want. "Lead time" is one of your most valuable assets.  Use our Owner's Dashboard Trend Form  to put time on your side.

(Need more info on these ratios, how to calculate them, and what they mean?  See the Retail Finance Basics section here at The ROI.  And, view this online webcast from The ROI Co-Founders for more about the Owner's Dashboard. Click here to download and printout your own master copy of the Owner's Dashboard Trend Form)


Use The Institute's P&L Planner
Use The Institute's P&L Planner

Feeling uneasy about getting through the next few months?  Wondering whether you should be revising your store's spending plan?  The Retail Owners Institute® has just the tool you need: our online PROFITS Forecaster.

Available 24/7 in the Members-Only Collection, you can use the PROFITS Forecaster - on your own - anytime you want. 

What a great way to test out  "What if...?" concepts.  See for yourself whether they "pencil out"; then you can decide which changes to vigorously pursue.  You do NOT have to ask your bookkeeper to do new projections for you.  (And, you will minimize the rumors!)

The ROI's PROFITS Forecaster has some unique features especially for retail owners:

  • It clusters the operating expenses into major categories, or "buckets" vs. a lengthy list of alphabetical line items.  Plus, it separates the "fixed expenses" from the "variable expenses."  Much easier to manage and control expenses!

  • Each item on the P&L is immediately calculated as a percent of sales.  This too makes it easier for you to manage and control.

It is fast and easy to work with.  All the formulas are built in. Truly retailer friendly!

Take advantage now of your unlimited access to this great tool exclusively for ROI Members.  Just login with your User Name and Password.  And "Turn on Your Financial Headlights!!"

Take advantage of this great "What if...?" planning tool. By retailers, for retailers.
Copyright 1999–2012 by The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC