One of the marvelous things about owning a store is the opportunity to indulge yourself in buying product for your own use, and at wholesale prices. How cool is that! Frankly, it’s the reason a lot of retailers get into the business in the first place. In fact, the better you are as a buyer, the greater the “indulgence factor” can be! Unfortunately, when the practice gets out of hand, it can destroy what would otherwise be a healthy business. And is it ever easy to have it get out of hand! Large family discounts and unpaid family accounts are a form of pilferage. This self-indulgence is every bit as damaging to your business as rampant theft. And, it can have a major negative impact on employee morale. Don’t "family discount" yourself into Chapter 11!
See your store the way your customers do!
Use The ROI's STORE RATER from your laptop, your iPad, even your smartphone! Practice first on other stores; then rate your own. All from the customer's point of view.
(preview of STORE RATER - not all rating items are shown) Go to STORE RATER
Then, your retailers pay nothing! Thanks to you, they get full advantage of all the resources at The Institute. Sponsors help retailers help themselves.
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