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Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"

"Are we going to make a profit?!"

Find out for yourself - in minutes! - without having to ask your accountant or bookkeeper.

Use the PROFITS Forecaster - an Executive Calculator for Retailers

Unlimited access for Members, 24/7, in Members-Only Collection

About Inputs  •  About "Expense Buckets"




In just minutes, see whether that planned combination of sales, margins and expenses will produce a profit for your business.

The PROFITS Forecaster is a special retail Profit & Loss projecting tool developed by The Retail Owners Institute specifically for retailers. 

All the formulas are built-in. No spreadsheets for you to have to set up. Available online, 24/7. Nothing to install! It just works!
  • You enter the numbers you already know pretty well: what you expect Sales and Gross Margin percents to be each month.
  • The Expenses go in very quickly, by major categories (Selling Expenses, Occupancy Expenses, Administrative Expenses.)
  • 5 minutes - maximum - for the inputs. Really!
And that's it! The PROFITS Forecaster immediately turns those few entries into a monthly P&L for the 12-month period. And it still focuses on "the Big Picture", allowing you readily to identify trouble spots and opportunities. 

"But...what if it shows I won't have a profit? What if it shows a loss? Then what?!"

That's when the PROFITS Forecaster really becomes your new best friend. Use it to try out different combinations of sales, margins, and expenses. Keep thinking of various "what would happen if I...?" ideas. Run those through the PROFITS Forecaster. 
 

Fast. Accurate. Built for the Real-Time Decision-Making of Retailers

With the PROFITS Forecaster, you spend your time thinking and planning, NOT fiddling with spreadsheets! 

Each "what if...?" variation likely will take you less than a minute to enter. Immediately, the PROFITS Forecaster shows whether that plan will produce a profit. 

By being able to compare and contrast the outcomes of different sales plans and expense controls, you soon will have a plan that does "pencil out." 

Now you know what changes to make in your business - and why! That plan sets the direction for your business, like the "white line down the road".

It's not enough to just keep working harder in your retail business. But by looking ahead and projecting, you can work smarter!
Inputs go in quickly
What do you think? Will they have a profit?


No need to guess!
P&L Forecaster
immediately
projects the monthly P&L!


Get answers in minutes!
Available on-demand, 24/7. Only from The ROI.

The Institute's P&L Forecaster is one-of-a-kind. The formulas are all built in. Sophisticated, accurate, and easy to use. Just go to the P&L Forecaster in the Members-Only Collection (you must login with your User Name and Password).

(What? You don't have Member-Access Privileges to The Institute? Go here to sign up now. Get it all for just $24.95/month.)

eLearning Portal
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Want to learn more about using the Retailer's P&L Forecaster? 

Get the Projecting PROFITS eLearning Kit

Includes an entire eLearning course on projecting retail profits. Explanatory how-to content, lively case studies, and yes, even a final quiz! Our promise: "Now, everyone 'gets it'!"

Plus, see how to use the P&L Forecaster for yourself.

Learn it. Do it. Profit from it!  More info here 



Print and Go!
Print and Go!

Adjustments all in? Like what you see? Great!
Now, print it out: Your INTEGRATED Retail Financial Plan

You will get:

Projected PROFIT & LOSS STATEMENT
Monthly "big picture" operating budget for you.

And Projected INVENTORY BUYING PLAN (Open-to-Buy)
Based on your planned sales, margins, and targeted turnover rate, a monthly buying plan for your total operation. Each month's targeted ending inventory is a key number!

And Projected CASH FLOW
Fully integrated Cash Flow plan specifically for retailers: reflects the effect of inventory purchases, sales, margins and expenses on your cash flow.


"Turn on Your Financial Headlights!"™

Tweaks
Tweaks

Look at Your Projections; Adjust As Needed

Does your projected P&L show you will have a loss?
Does the cash flow projection show cash shortfalls ahead?
Try out some "What if...?" adjustments.  Immediately see the effect!

CHANGE SALES and/or GROSS MARGINS?
On the Profits screen, change Sales in any month(s).  Remember to adjust Gross Margins in those months as needed. Then, go to the Projected Cash Flow to see the effect.

CHANGE EXPENSES?
On the Profits screen, adjust your planned expenses.  Then, return to the Projected Cash Flow to see the effect.

CHANGE INVENTORY TURNS?
On the Inventory screen, enter a higher turnover rate. Then, go back to the Projected Cash Flow to see the effect.

GET DATING FROM VENDORS?
The Projected Cash Flow allows you to show the effect of Dating on your Cash Flow.  Enter the $ amounts to be deferred in the appropriate month(s); ALSO enter the $ amounts due to be paid in the appropriate month(s).  All entries are positive amounts; round all $ entries to nearest thousand.

BORROW MONEY?
The Projected Cash Flow includes inputs for Loans Received and Loan Repayments. (Note: Interest on the borrowed funds must be added into Administrative Expenses on the P&L inputs.) 


CAUSE-EFFECT, CAUSE-EFFECT, CAUSE-EFFECT

Just add your judgment.  The INTEGRATED "What if...?" Calculator does the number crunching for you.

"Turn on Your Financial Headlights!" 

Cash Flow Inputs
Cash Flow Inputs

The Key: Cash Flow

Current Inventory Payables - Estimate of your total Accounts Payable for inventory (only) purchases. Close counts!  Round $ entry to nearest thousand.
Example: Enter $127,835 as 127.8

Long Term Loan Payments - Enter monthly payments (principal only) for any existing Long Term loans.  Round $ entry to nearest thousand.  

Cash on Hand - Estimate of cash available at beginning of the 12 month planning period you are using. Close counts!  May also be a negative entry to reflect payments/checks waiting to clear. Round $ entry to nearest thousand.


AND THAT'S IT!

The INTEGRATED Calculator brings over (integrates) all other needed entries from your Profit Plan Inputs, Projected P&L, and Projected Open-to-Buy Plan.

Inventory Buying Inputs
Inventory Buying Inputs

Open-to-Buy Plan Inputs

BEGINNING INVENTORY @COST - Enter the approximate amount of total inventory on hand at the start of your 12 month planning period. Close counts!   Round $ entries to nearest thousand.

TARGETED INVENTORY TURNS - Enter your targeted inventory turnover rate.

AND THAT'S IT!

The INTEGRATED Calculator brings over (integrates) all other needed inputs from your Profit Planning Inputs and Projected Profit Plan. 

Change or adjust those entries on the Profits tab. 

Expense "Buckets"
Expense "Buckets"

Why Expense "Buckets"? 

When projecting, it is easier to group expenses into 5 major categories, or "buckets". Variable expenses, a percent of sales, are grouped together.  Fixed expenses, with essentially the same dollar amount each month, are sorted into 4 other planning categories. 

For each of these 5 expense categories, you make just ONE ENTRY, one time, in the INTEGRATED Calculator.  (Want to tweak your expense projections? Easy. Just adjust ONE ENTRY.)

Selling Expenses
 - Variable expense
Examples: Store payroll, including taxes and benefits; Advertising; Bags & boxes; Special events; etc.

Occupancy Expenses - Fixed expense, essentially flat $ amount each month
Examples: Rent; Utilities; Maintenance; Security; CAM charges; etc.

Administrative Expenses - Fixed expense, essentially flat $ amount each month
Examples: Management salaries (Owner; General Manager; Buyer) including taxes and benefits; Support staff/services (bookkeeping; IT; warehouse; marketing); Interest on borrowed money; Professional services (legal, accounting); Training; Travel; All other expenses not included elsewhere.

Taxes - Federal, State, Local taxes not included elsewhere. 

Depreciation/Amortization - Fixed expense, essentially flat $ amount each month.
These are non-cash expenses, and must be kept separate in order to project the Cash Flow.

P&L Inputs
P&L Inputs

Profit Planning Inputs

MONTHS - Start with any month of a 12 month period. Select your Start month from the drop-down menu.

SALES - Round all entries to the thousands.
Examples: $42,385.22 becomes 42.4;  $5,787.92 becomes 5.8;  $385.33 becomes 0.4

GROSS MARGIN % - Enter estimated Gross Margin (Gross Profit) percent for each month of the 12 month period. (Maintained margin, after markdowns.) Can be up to one decimal place (tenths of percent).
Examples: Enter 44, becomes 44.0%;  enter 38.5, becomes 38.5%

EXPENSES - The Calculator needs just one entry for each expense "bucket".

Variable expenses are entered as a percent of sales. Use whole numbers to one decimal place
Examples: Enter 12.5, becomes 12.5%; enter 10, becomes 10%

Fixed expenses are a flat $ amount for each month. (Take totals for the year and divide by 12 to get an estimate of yours.) Round all $ entries to nearest thousand.
Examples:
  $8,673 becomes 8.7; $12,229 becomes 12.2

(See details in About "Expense Buckets" link.)

Copyright 1999–2012 by The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC