Thursday, July 24, 2008

"Retailers: Turn on Your Financial Headlights!"™

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What DO Customers Really Want?
Consider this: people don’t go to a hardware store because they want a 3/4” drill; they want a 3/4” hole!
Your customers aren’t coming to you for products; they’re coming for solutions. What are the benefits you can provide them? What problem are they trying to solve, and how can you help them do so better, faster, more effectively?
As an executive at Revlon once said, “In the factory, we make cosmetics. In the stores, we sell hope!”


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