"We ARE going to make a profit, right?!"

Find out for yourself - in minutes! - without having to ask your accountant or bookkeeper. Use The ROI's PROFITS Forecaster.

New! Built-in PROFITS Trend Tracker makes it easy to spot any "speed bumps" that may loom up in your path.


 

The PROFITS Forecaster is a special retail Profit & Loss projecting tool developed by The Retail Owners Institute specifically for retailers.

All the formulas are built-in. No spreadsheets for you to have to set up. Available online, 24/7. Nothing to install! It just works!

In just minutes, see whether your planned combination of sales, margins and expenses will produce a profit for your business.

  • You enter the numbers you already know: what you expect Sales and Gross Margin percents to be each month.
  • The Expenses go in very quickly, by "buckets", or major categories. (Use The ROI's SPEEDY Expense Analyzer to sort your numbers, if need be.)
  • 5 minutes - maximum - for the inputs. Really!

 

more info about Profit Planning INPUTS

more info about Expense "BUCKETS"

 

 

 

And that's it!

No need to guess whether you will have a profit. The PROFITS Forecaster turns those few entries into a monthly P&L for the 12-month period. Immediately see "the Bottom Line"!

Plus, see "the Big Picture" of the year's expenses, including as a percent of sales. Makes comparisons to prior years much easier (what are the trends?) Readily identify trouble spots – and opportunities. 

But, What If...?

"What if it shows I won't have a profit? What if it shows a loss? Then what?!"


That's when the PROFITS Forecaster really becomes your new best friend! 

Use it to try out different combinations of sales, margins, and expenses. 

Keep thinking of various "what would happen if I...?" ideas. Run each of those through the PROFITS Forecaster

 


Fast. Accurate. Built for the Real-Time Decision-Making of Retailers

With the PROFITS Forecaster, you spend your time thinking and planning, NOT fiddling with spreadsheets! Each "what if...?" variation likely will take you less than a minute to enter.

Immediately, the PROFITS Forecaster shows whether that plan will produce a profit.


By being able to compare and contrast the outcomes of different sales plans and expense controls, you soon will have a plan that does "pencil out." 

Now you know what changes to make in your business - and why! That plan sets the direction for your business, like the "white line down the road".

It's not enough to just keep working harder in your retail business. But by looking ahead and projecting, you can work smarter!


 

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"

25 SEP
2020

Expense "Buckets"

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Why Expense "Buckets"? 

When projecting, it is easier to group expenses into 5 major categories, or "buckets". 
Variable expenses are a percent of sales; the monthly dollar amount rises and falls as sales fluctuate.
Fixed expenses average essentially the same dollar amount each month. 

(If you've not yet set up these categories on your P&L, use The ROI's SPEEDY Expense Analyzer.

 

VARIABLE EXPENSES 

SELLING Expenses -
Examples: Store payroll, including taxes and benefits; Advertising; Bags & boxes; Special events; etc.


 

FIXED EXPENSES

OCCUPANCY Expenses - Fixed expense, essentially flat $ amount each month

Examples: Rent; Utilities; Maintenance; Security; CAM charges; etc.


ADMINISTRATIVE Expenses - Fixed expense, essentially flat $ amount each month

Examples: Management salaries (Owner; General Manager; Buyer) including taxes and benefits; Support staff/services (bookkeeping; IT; warehouse; marketing); Interest on borrowed money; Professional services (legal, accounting); Training; Travel; All other expenses not included elsewhere.


TAXES - Federal, State, Local taxes not included elsewhere. 

DEPRECIATION/AMORTIZATION - Fixed expense, essentially flat $ amount each month.

These are non-cash expenses, and must be kept separate in order to project the Cash Flow.


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