Sounding Board Service for Retailers

"When everyone looks to you, who do you look to?"

FYI: Thank you note, September 2018

Sounding Board Service for Retailers

The Sounding Board Service for Retailers

with Retail Strategists Pat Johnson and Dick Outcalt

Co-Founders, The Retail Owners Institute

A "Safety Net" for Retailers

An extension of Outcalt & Johnson: Retail Strategists, LLC and The ROI's OWNERS Center 

What is it?

Your monthly Owners Meeting!

• Private telephone conference sessions, 90 minutes each, with Outcalt and Johnson

• Whatever issues the client wishes to discuss

• Totally confidential

• Topics, questions, concerns forwarded by client in advance



How much does it cost?

Monthly Sounding Board Session subscription


Monthly subscription, automatically charged to your credit card. Opt-out anytime.

(Yes! ROI Members are entitled to Member Discount.)

Pressing concern? New opportunity?

Need to focus? 

Choose the Remote Service Series

Remote Advisory Services

• 90-minute telephone and/or web conferences with Retail Strategists Outcalt and Johnson

• Private and confidential

• Get objectivity. Perspective. "What if...?" analyses 

• Number and frequency of multiple sessions by mutual agreement 


(Yes! ROI Members are entitled to Member Discount.)

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!"; "doctors for retailers"; "Amazing!"

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists or Retail Turnaround Experts to learn more about their professional experience.

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.



  • Session Request

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"