Since March 2, 2020, The ROI's Co-Founders have been offering insights, strategic approaches, and online resources for independent retailers affected by the COVID-19 crisis.
These appeared first in The ROI NEWS.
YOU are the leader we need now!
Most of the people who receive our weekly newsletter from The Retail Owners Institute® are either owners of stores (duh...) or work with retail owners, not only in America but around the world.
When you think about it, owners and senior management of retail businesses are looked upon as leaders everyday, by employees, by suppliers, by customers, by their families and often by the media. You are community builders.
Amidst this pandemic, your leadership is more vital than ever.
By leadership, we mean your calm, your upbeat attitude, your perseverance, and the character we know you possess.
But here's the deal: there are three concurrent pandemics, not just one:
Each one of these pandemics demands informed responses and good judgment. The concurrence of all three threatens to overwhelm us all.
The magnitude of the situation represents – loudly – the need for YOU.
As a retailer, be a leader. Your community needs you now more than ever.
Let's assume your stores have been closed for weeks now.
We recognize how conscientious you are. So, after paying what you can to your employees (and yourself), the next most-worrisome dilemma is your rent.
As you likely have discovered, a common choice for many landlords is to offer to defer your payments. But that means taking on more debt, as those payments are only being postponed to a later point in time.
You need a better solution than that.
Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"