Logo of Th®e Retail Owners Institute

What Is The Retail Owners Institute?

Empowering!

"Am I running this business...or is it running me?!"

Running a retail business means making countless decisions every day—some big, some small, all critical.

The Retail Owners Institute® has been built specifically for retail decision-makers like you. It focuses on the most demanding challenges for owners: managing profits, debt, inventory, and cash flow. 

Whether it’s testing profit strategies, forecasting cash flow, or sharpening buying plans, The ROI empowers you to see the financial road ahead, compare options, and make confident decisions—all without relying on an accountant or consultant.

With The ROI, you can gain new insights and fresh perspectives, and make more confident business decisions. 

Ready to take the driver’s seat? With 24/7 Member Access, everything you need is just a click away. Subscribe now and start shaping your financial future today.

What if...? Planning

Here's Where To Start

The Remarkable "What If...?" Projecting Calculators For Owners

The ROI's proprietary online calculators are for projecting, looking ahead. Not accounting, that (sigh) only looks backwards.

Easy for retailers to use, these "power tools" have been specially built for owners and decision-makers. With just a few inputs, compare outcomes of your choices, in advance, on your own - automagically! 

Don't like that outcome? No problem; explore some changes. See for yourself, immediately, "What would happen if I...?"

Online 24/7. Nothing to download or install. They just work! These remarkable calculators are fast, intuitive, and built for forward-thinking retail owners. 

Why leave your financial future to chance? Explore Member Access today and see the difference that shining a light on the road ahead can make.

Retailers Who Look Ahead

Here’s what retail owners like you have said about using The ROI:

“I’ve stopped reacting and started planning. The ROI tools let me test ideas before making a decision. And the ability to project cash flow has reduced my stress significantly.”
– Specialty Boutique Owner

“I used the Buying Plan Forecaster before our last buying season, and it was a game-changer. I finally feel like I’m in control of my inventory!”
– CFO, Sporting Goods Retailer

“This is the only resource I’ve found that helps me think ahead instead of focusing on the past. It’s exactly what retail owners need.”
– Home Décor Shop Owner

 

Map Out Positive Cash Flow

Focus On The Big Picture

Compare & Grow 
Financial Strength

Measure and Monitor Vital Signs

Focus On
Profit Ability

Connecting Link of Your Financial Statement

Raise Inventory
Productivity

Turnover • GMROI • Targeted Ending Inventory

The ROI's Promise: Everyone Can "Get It!"

The Retail Owners Institute is renowned for making the basics of retail financial management readily available to any retail owner, anywhere, 24/7. It functions like a large, on-demand "library" for whatever financial insights a retailer needs, whenever that need arises. 

​Its practical, approachable, and non-intimidating style has been used and loved by thousands of retailers worldwide since 1999 (and many consultants to those retailers.) The ROI's promise: "Everybody can get it!"

Just Five Steps To Gain Financial Strength

Retailers:  "Knowledge Is Power!"

Use The ROI – Get Answers To These Five Questions

#1

"How does my retail business compare?"

Go To Step #1

 

#2

"What do I want to work on first?"

Go To Step #2

 

#3

"I'm still not clear about profits, inventory, cash flow, balance sheets..."

Go To Step #3

 

#4

"Okay. But I need to make decisions and plan for the future."

Go To Step #4

 

#5

"How do I do the Owner's Job better?"

Go To Step #5

 

Extras

"What else do you have that I or my staff might need?"

Go To Extras

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All of the copyrighted content and resources of The Retail Owners Institute® and its Family of Retail STRATA:G® Resources have been developed by and are the proprietary intellectual property of Outcalt & Johnson: Retail Strategists, LLC – OutcaltJohnson.com – and its sole owners, Patricia M. Johnson and Richard F. Outcalt.

It may not be reused, reproduced or rewritten in any form without the express written consent of Outcalt & Johnson: Retail Strategists, LLC.



The Retail Owners Institute® has been empowering retailers since 1999 to "Turn on their financial headlights!"
Our tools and resources are trusted by thousands of store owners to help grow profitable, resilient businesses.