Apparel, Accessories Stores
Clothing Accessories Stores
Family Clothing Stores
Men's Apparel Stores
Women's Apparel Stores
Specialized Clothing Stores
Recreation, Leisure Activities Stores
Hobby, Toy and Games Stores
Musical Instruments, Supplies Stores
Sporting Goods Stores
Other Specialty Retail Stores
Gift, Novelty & and Souvenir Stores
Office Supplies and Stationery Stores
Pet and Pet Supplies Stores
Miscellaneous Specialty Stores
Furniture | Interiors
Floor Covering Stores
Home Furnishings Stores
Electronics and Appliances Stores
Bldg. Materials, Garden Supplies Dealers
Building Materials Dealers
Nursery, Garden, Farm Supply Stores
Outdoor Power Equipment Stores
Food and Beverage Stores
Baked Goods Stores
Beer, Wine & Liquor Stores
Candy & Nut Stores
Food Supplement Stores
Fruit & Vegetable Markets
Gas Station Convenience Stores
Supermarkets, Grocery Stores
Specialty Food Stores
Espresso, Juice, Snack Bars
Health and Personal Care Stores
Cosmetics, Beauty Supplies, Perfume Stores
Optical Goods Stores
Pharmacies, Drug Stores
Other Personal Care Stores
General Merchandise Stores
Used Merchandise Stores
Other General Stores
Other Direct Selling Establishments
Motor Vehicles, Parts Dealers
Auto Parts & Accessories Stores
New Car Dealers
Used Car Dealers
Connect the Dots Like a Pro
Monthly Retail Sales Trends
FAQs re Open-to-Buy
About Multi-Dept OTB Calculator
About 3-in-1 INTEGRATED Calculator
3-in-1 Calculator - USER Guides
About SPEEDY Cash Forecaster
About PROFITS FORECASTER
About KEY RATIOS Calculator
About GMROI Calculator
About BUYING PLAN Forecaster
Retail Expense "BUCKETIZER"
What COULD We Do?
Monitor Vital Signs
Key RATIOS Calculator
Projecting Profits Course
About PROFITS Kit
3 Stages of Decline
Financial Gap Planning
Strategic Planning for Retailers
Customers for GROWTH
GMROI by Customer Category
Retail Sales Forecasting
Meet The CONTROLLABLES
Cost vs Retail Method of Accounting
Projecting Inventory Buys
About OPEN-TO-BUY Kit
Using GMROI Course
About GMROI Kit
Working Capital Wheel
Quickly Calculate Key Ratios
Your Financial Headlights
DELEGATE with Confidence
See In-Store Traffic Patterns
PAYING for it all
Banks Rent Money
Conversational Banker-ese, Part 1
Conversational Banker-ese, Part 2
Conversational Banker-ese, Part 3
9 Step Strategic Planning
Projecting Cash Flow
About CASH FLOW Kit
Weathering a CRISIS
Six Steps to a Survival Plan
Time to Thrive
Ready to MOVE ON?
Investment Quality of Your Business
How to Sell Your Store
The ROI Guides for Retailers
About The Retail Owners Institute®
How & Why to Join
Sounding Board Service
Training Programs - Retail STRATA-G Courses
The ROI News
The ROI NEWS access
Grade Your Business
The ROI News
FYI: There is another
rds of the Institute available only to Members!
See What You're Missing!
View this email in your browser
Cruising for customers | How to cut inventory – fast! | New Ways of Thinking About Your Competitive Edge
Monday, May 16, 2022
From The Co-Founders
Patricia M. Johnson & Richard F. Outcalt
Outcalt & Johnson: Retail Strategists, LLC
Retail Turnaround Experts
photo: Greg Gilbert/Seattle Times
Following the Customer
Recently we read of a "bookshop on wheels" launched by a college English instructor. While certainly not the first retail variation on a food truck, this one has gained praise for its authenticity.
"What’s most surprising when you walk into Blue Kettle Books for the first time is
how cozy and, well, bookstore-ish the tiny space feels."*
Monica LeMoine has converted a hotel shuttle bus into a tiny bookstore, able to hold a highly curated selection of 800 books.
But what really is the driving motivation behind this?
"Providing a frictionless entry point to the joy of reading,"
👀 Not a "frictionless transaction,"
as e-commerce giants have focused on
"frictionless entry point to the joy of reading."
The Blue Kettle Bookshop has been built to go to
"events and locations that are attended by people who don’t regularly visit bookstores."
It is scheduled to appear at
family-friendly events all summer long: music festivals, farmers markets, street fairs, even the occasional brewing company.
This startup retailer is not waiting to be discovered by customers. She's taking her shop TO the customer. And she realizes that is
not only online or at the mall. Have wheels, will travel!
Poses some interesting questions, doesn't it?
How and where will you
best be able to connect
with your customers?
Dare you just wait
for them to come to you?
Or, is it time to
meet them at least halfway
"Location. Location. Location" is more of a moving target for retailers than ever before!
"Newest and smallest bookstore will drive to you," Paul Constant, Seattle Times, May 12, 2022.
Want more of the strategic retailing observations from Outcalt and Johnson? Prior commentary
From The Co-Founders
is available under PERSPECTIVES
on The ROI site.
How To Cut Inventory –
Sometimes retailing doesn’t quite turn out as you had planned.
find yourself long on inventory and short on profits
—whether from overbuying, expanding lines too quickly, or overestimating sales – don’t panic.
You still can whip your inventory back into shape before it devours your profits.
Here are 10 tips – all for free! – to turn your inventory into cash – quickly!
Cut Inventory - Fast!
Above & Beyond the Transaction
FREE Access • TOPICAL TUESDAYS Webinar of the Week
Technology increasingly dominates the processes of retail transactions.
While this generally is regarded as a good thing – greater efficiencies, time savings, fewer mistakes, etc – it does have some
"unintended consequences" for the customer.
That is, thanks especially to big box and online retailers, the concept of "customer service" increasingly has come to mean "customer SELF-service."
how is a retailer to stand out?
to the shoppers? To
have a competitive edge?
Well, there are ways!
In this challenging and thought-provoking
TOPICAL TUESDAYS Webinar of the Week
, Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, will show how specialty retailers can:
their particular competitive edge;
create and implement a training program
to sharpen and maintain that competitive edge;
know when it's working!
is full of
consulting insights and tips
. And yes, even some
lofty ways of looking at all this.
Be sure that you and your key staff people take advantage and gain these insights.
FREE Access • Webinar of the Week
Sharing is good!
Let others who care about retailing (or retailers!) know about The ROI.
Strategic Retailing Know-How & Resources
Plus Co-Founders' Perspectives • Opt out anytime • Free each week from The ROI
Since 1999, empowering retailers and store owners to
"Turn on your financial headlights!"