The ROI's Promise: Everyone Can "Get It"!

The Retail Owners Institute® is renowned for making the basics of retail financial management readily available to any retailer, anywhere, worldwide, 24/7. 


To take advantage of this self-help resource, All it takes is a little desire…and a web browser!


People don't go into retailing to be financiers. 

  • They love the merchandise they sell, and/or they love the people who buy the merchandise. (Think book stores, sporting goods stores, gift shops, etc.) 
  • Others love the "theater", the excitement of retailing. 
  • Still others want to be their own boss. 

But few are attracted to the financial part. 


That's why The Retail Owners Institute website has been built!


  • It explains why financial tools are necessary, and how they are critical to the success of a retail business.
  • It educates on the critical financial factors that control retail success: controlling profits, debt, inventory, and especially cash flow.
  • It provides easy-to-use – but sophisticated – financial calculators and tools that enable projecting and "what if…?" financial modeling.
  • It allows practice in using the financial tools until it is second nature.
  • It provides easy 24/7 access to the tools, data, and on-going education.

Or, in other words, The ROI enables any retailer, anywhere, to "Turn on your financial headlights!"



All of the content, resources and tools on The Retail Owners Institute site have been developed by and are the proprietary and copyrighted property of The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC. 



How-To Info, On Your Schedule

Foremost Self-Help Resource, Retail Owner & Store Survival Issues

Takes the mystery out of the basics of retail finance, 

inventory control, and cash flow planning.


The Retail Owners Institute's information and resources about the business of stores is simply unmatched! 


The ROI enables retailers worldwide to "Turn on your financial headlights!" 

The Institute is relevant to retail decision-makers with 1 to 100 stores, especially those who are accounting-averse!

Do-It-Yourself Resources: Fast & Powerful for Busy Retailers

How-To Articles by Retail Experts • Lively Videos • Quick Quizzes • Blog • Quick Reference •

Benchmarks, 54 Retail Segments • Members-Only Articles • Retail-Specific Calculators

Online Retail Calculators - For Projecting, Not Accounting

Unique Online, Executive Calculators for Retailers

Built specifically for real-life retailers making real time decisions


These retailer-friendly, easy-to-use "calculators" enable you to do your own retail financial projections. Find out for yourself, in advance, "What would happen if I...?"

These are online tools, "in the cloud", available on-demand, 24/7. Nothing to download or install; all the formulas are built in.


Available only from The ROI

  • PROFITS Forecaster 
  • BUYING PLAN (Open-to-Buy) Forecaster 
  • 3-in-1 INTEGRATED Calculator (P&L, OTB, Cash Flow - integrated!) 
  • KEY RATIOS Calculator 
  • GMROI Calculator
  • Multi-Department OPEN-TO-BUY Planner 

For retailers making real time decisions. 

Face the future with confidence. Gain peace of mind!

Recorded Retail Financial Workshops

Recorded Live at TOPICAL TUESDAYS

Have questions? Want answers? Take advantage of these lively and informative webinars, now available on-demand!

Each session includes a fast-paced 40-minute explanatory session led by the Co-Founders of The ROI, and then a 20-minute Q&A session with the attendees. 

Most TOPICAL TUESDAY Webinars demonstrate one of The ROI's online Executive Calculators for Retailers


ROI Members have unlimited free access. 

For everyone else, access is nearly free - just $9.95 for each session. This allows 3-Day Online Access.  You may view the webinar as many times as you wish during your 3-Day Online Access window. 


The collection is growing every weekClick here for more info on each one.

Online Training Courses

Step-by-step. How to project and control Profits, Inventory, and Cash Flow!



Use the Retail STRATA:G eLearning Kits (That's "strategy". Every retailer needs one!)

Take the mystery out of retail financial projecting.

Learn the fundamentals of retail financial decision-making. 

Learn step-by-step how to use the Executive Calculators specifically for busy retailers.

Answer for yourself: "How much profit?"  "How much debt?"  "How much inventory?"  "How much cash?"  

Be your own consultant!

click here for more info




Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"