About The Co-Founders

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Patricia M. Johnson, CMC and Richard F. Outcalt, CMC
Co-Founders, The Retail Owners Institute®


Pat Johnson and Dick Outcalt, the Co-Founders of The ROI, are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990. These presentations prompted one retail professional to describe Pat and Dick as “The Zen masters of retail finance!”

Starting in 1999, Outcalt and Johnson began to convert their empowering content into a self–help website focused on serving current and prospective independent retailers. This specialized website provides practical, usable, basic retail financial how-to information, on-demand, 24/7. It proudly and successfully lacks intimidation or put-downs of any kind.

The Retail Owners Institute®, at www.RetailOwner.com, is now the "foremost self-help resource" on retail finance, serving from 16,000–18,000 independent retailers each month, from around the world, 24/7. 

With its emphasis on the basics of retail finance, inventory management and cash flow control, The ROI is particularly relevant to owners and decision-makers of retail operations with up to 100 stores (especially those who may be accounting-averse!) 


All of the content, resources and tools on The Retail Owners Institute site have been developed by and are the proprietary and copyrighted property of The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC. 


Pat Johnson is a graduate of Whitman College. Prior to founding her own strategic planning consulting practice, she was an officer of a national bank, director of a college news service, and co-published a national newsletter for practicing design professionals. She has served as a trustee of an independent K-8 school in Seattle.  Pat is a Certified Management Consultant, the highest accreditation in management consulting, and is a member of the Institute of Management Consultants and the National Retail Federation. 


Dick Outcalt is a graduate of Duke University, and earned an MBA in retailing from the University of Pittsburgh. He was an executive for a national department store organization, as well as the owner/operator of three independent specialty stores. He was president of both the Foundation for Private Enterprise Education and the Pacific Northwest Chapter of the Institute of Management Consultants, and also served as a national board member of IMC. He is a Certified Management Consultant, the highest accreditation in management consulting, and is a member of the Institute of Management Consultants and the National Retail Federation.




Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"