Try The ROI. Just $29.95/month gets you unlimited access! 


The ROI's Promise: Everybody Can "Get It"!


Trusted Resource

There are many ways to succeed in retailing. But, retail failures have only one cause: financial.


That is why Outcalt & Johnson: Retail Strategists, LLC have been building The Retail Owners Institute® since 1999. The ROI, as it is known, is now the foremost self-help financial management resource for retailers and store owners.


Thousands of retailers come to The ROI each month, to take advantage of The ROI's practical how-to info and unique, easy-to-use tools. Use The ROI for your own stores. Make better business decisions, faster. See in advance, "What  would happen if I...?" 

Answers


Get How-To Financial Answers, 24/7.

Whenever You Need Them.

"It's like having my own retail consultant, 24/7."

--Gift Shop Owner 

 

 

Calculators


Do Projections Online: 

Budgets, Buying Plans, Cash Flow, GMROI

"How much profit?" 

"How much inventory?" 

"Where's the cash?"

 

Webinars

Online, On-Demand 24/7

Watch These Retail Strategy Webinars.

Helpful. Practical. And Fun!

"I have been re-inspired!

You guys are fun to listen to. Easy to follow, and very helpful!"

--Home Accessories Store Owner

 

Try It Now

NO RISK for Retailers

If you try The ROI and are not satisfied, we will refund $29.95.

Nothing to lose! Try it now! See for yourself.  

Go to the SUBSCRIBE page (click here) and make your choice.

Plus - The OWNERS Center

click to see USER'S GUIDE

What People Say About The ROI

"The ROI is a source of inspiration and emotional energy. Nice! It's good to push owners, to challenge their status quo. Complacency is the enemy in times like this."
--3rd Generation Retailer, Audio/Video

 

"You have re-inspired me! Thank you!"
--Owner, Home Accessories Stores

 

"I joined ROI this year and Love it!! There is no other place where retailers can get all this great info in one place nor specific training tailored to retailers. ROI is well worth the membership fee. Thank you!"
--Owner, Gift Shop & Gallery

 

"Your information plus The ROI's online tools are very powerful, and have made a big difference in the management of our family business. Thank you for your service to our family and the many other retail families you've reached."
--Owner,  Music Stores

 

"You make so much sense. Your website and tools and webinars are exceptionally great. Now I've started to see the light and how to manage inventory turns to manage cash. Love your stuff!"
--Co-Owner, Specialty Boutique

 

"This is really good foundational info. Thank you very much!"
--CPA; Founder, Community Gallery  

"I have changed the way I look at my financial statements forever! Very informative. Thank you."
--President, Furniture Stores


"I've been in retailing a long time and regularly work with our buyers on Open-to-Buy. I think your OTB Calculator is really remarkable. It's easy, quick and effective. Thank you for providing it."
--CFO, 17-Store Sporting Goods Chain


"Thank you for the great seminar today. I feel as though I have attended a college class in business - without the stress of finals!"
-- Owner, Hardware Store

"If I had had this information seven years ago, I would not have opened our second location, which we closed last year. This is very helpful and useful."
--President, Consumer Electronics Retailer

"I learned a lot, and found it easy to understand. I'm really impressed by how accessible you make this complicated financial information."
--Specialty Store Owner


"This has really made a difference for us! It's acted as a springboard to initiate a new philosophy of spending at our store. The ROI has had a profound effect on our business. Thank you."
--Owner, Gift Shop


"Your site is very good and the information is always very useful. We are about to open another store. Keep up the great work!"
--Owner/President, Gourmet Food Shops 


"The ROI has been very helpful to me. Easy to follow and informative. Thank you very much!"
--Retail Operations Manager, Museum Store

"The Co-Founders of The Retail Owners Institute, Pat Johnson and Dick Outcalt, are the Zen masters of retail financial management."
--Editor, Retail Industry Publication

 

"Our retailers need help with inventory control and cash flow, and how to make better business decisions. You are right on point!"
--Manager, Field Business Consultants, Convenience Store Franchiser


"I want all 28 of our S.B.D.C. Certified Business Advisors to use this whenever they are working with a retailer."
--State Program Director, Small Business Development Centers


"I want to thank you for all your enthusiasm. It is very apparent that you have the best interests of the small retailer in mind, and provide them with valuable information to survive and grow their business."
--Vice-President, Small Business Services, Union Bank of California


"There's not much we can do to help our retailers' top line. But by offering them access to all of The ROI, maybe we CAN help them with their bottom line!"
--President, National Shoe Retailers Association 

 

Look at all that's here for retailers to use. Available nowhere else. Specially for busy retailers!


 



Get MEMBER ACCESS now. NO RISK for Retailers

Just $29.95 per month. (That's less than $1 a day!) 

Nothing to lose! Try it now! See for yourself.  

Go to the SUBSCRIBE page (click here) and make your choice.

 


New! SOUNDING BOARD SERVICE

Changes? Concerns? Want Another Perspective?

A private Sounding Board for retail owners and decision-makers

Regular telephone conferences with The ROI Co-Founders

Totally confidential • You choose the topics • It's your sounding board!


Click here. More info. 

 

 

 

Tools & Resources for Members


50 How-To Guides - Inventory, Profits, Cash

Make your stores financially stronger

Most extensive self-help resource on retail financial management • Available on-demand, 24/7

How-To Articles by Retail Experts

  • Controlling Inventory, Profits, Cash
  • Using Retail Finance Basics
  • Addressing Strategic Owner Issues
  • Managing Store Issues

23 Recorded Live at TOPICAL TUESDAYS Webinars

Hours of explanatory and retailer-friendly how-to insights 

See the entire collection here

  • Unlimited FREE Access for Members
  • Most Demanding Growth and Survival Issues for Retailers:
    How to Manage & Control Profits • Debt • Inventory • Cash Flow • Vendor, Landlord & Bank Relationships • GMROI 
  • Available to watch anytime, 24/7
  • Lively, entertaining (!), time saving
  • Hours of Consulting Tips, Strategic How-To Guidance

 


7 Online Projecting Calculators for Retailers

See "What would happen if I...?"

Easy & fast for retailers. Online, "in the cloud". Nothing to download or install.
Get answers - fast!  "How much profit?" "How much inventory?" "Where's the cash?!"

The ROI's Online Projecting Calculators for Retailers 

  • The ROI's SPEEDY HEADLIGHTS
  • Retail PROFITS Forecaster
  • BUYING PLAN Forecaster (Open-to-Buy)
  • Retailer's 3-in-1 Cash Flow Calculator (P&L + OTB + Cash Flow - INTEGRATED)
  • Key RATIOS Calculator
  • GMROI Calculator
  • Multi-Department OPEN-TO-BUY Planner

Retail Self-Assessment Tools

Time-Saving Comparison Tools

Get perspective & insights on your stores' performance

  • All on your own 
  • Confidential. "For your eyes only"
  • Online 24/7 


5 Online Retail Training Courses

Learn - then use - retailing's financial levers

Use The ROI's unique "eLearning Kits." 

Each Kit includes a structured how-to training course plus a specialized projecting calculator. Practical and fast for retailers to use. 

These courses-plus-calculators teach and show the What, Why, and How of retail financial management and inventory control.  

The ROI's Online Courses

  • Projecting Retail PROFITS
  • Projecting INVENTORY Buying (Open-to-Buy) Plans
  • Projecting Retail CASH FLOW
  • 3-in-1 Kit Bundle: P&L + OTB + Cash Flow - Integrated!
  • GMROI Inventory Productivity Kit

 

9 Retail Financial How-To Videos

Learn It • Do It • Profit From It!