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Just look at how much you get! 

Unlimited Access to 94 Retailer-Friendly Tools and Resources 

Get How-To Financial Answers, 24/7.

Whenever You Need Them.

"It's like having my own retail consultant, 24/7."

--Gift Shop Owner 


See how to make your stores financially stronger. 

Thousands of retailers use The ROI each month.  Take advantage of its unique Do-It-Yourself tools. 


"Turn on your financial headlights!"



Do Projections Online: 

Budgets, Buying Plans, Cash Flow, GMROI

"How much profit?" 

"How much inventory?" 

"Where's the cash?"

Easy and fast for retailers to use. Online, in-the-cloud. Nothing to download or install.

Get answers - fast! See your future before it happens. While you still have time to make adjustments. 

"What would happen if I...?"

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Watch These Retail Strategy Webinars.

Helpful. Practical. And Fun!

"I have been re-inspired!
You guys are fun to listen to. Easy to follow, and very helpful!"
--Home Accessories Store Owner

Hours of consulting tips, strategic how-to advice. 23 to choose from. All Recorded Live @TOPICAL TUESDAYS. 

Watch whenever  and as often as you want. On demand, 24/7.

Everybody "gets it"!


And Much More! 

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94 Retailer-Friendly Tools & Resources


Unlimited Access for Members


50 How-To Management Guides - Inventory, Profits, & Cash Flow

Make your stores financially stronger

Most extensive self-help resource on retail financial management • Available on-demand, 24/7

How-To Articles by Retail Experts

  • Controlling Inventory, Profits, Cash
  • Using Retail Finance Basics
  • Addressing Strategic Owner Issues
  • Managing Store Issues

 NO RISK for Retailers!

If you try The ROI and are not satisfied,
we will refund $29.95.
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7 Online Projecting Calculators for Retailers

See "What would happen if I...?"

Easy & fast for retailers. Online, "in the cloud". Nothing to download or install.
Get answers - fast!  "How much profit?" "How much inventory?" "Where's the cash?!"

The ROI's Online Projecting Calculators for Retailers 

  • Retail PROFITS Forecaster
  • BUYING PLAN Forecaster (Open-to-Buy)
  • Retailer's 3-in-1 Cash Flow Calculator (P&L + OTB + Cash Flow - INTEGRATED)
  • Key RATIOS Calculator
  • GMROI Calculator
  • Multi-Department OPEN-TO-BUY Planner

23 Recorded Live at TOPICAL TUESDAYS Webinars

Hours of consulting tips, practical how-to insights

See the entire collection here

  • Unlimited FREE Access for Members
  • Most Demanding Growth and Survival Issues for Retailers:
    How to Manage & Control Profits • Debt • Inventory • Cash Flow • Vendor, Landlord & Bank Relationships • GMROI 
  • Available to watch anytime, 24/7
  • Lively, entertaining (!), time saving
  • Hours of Consulting Tips, Strategic How-To Guidance


5 Online Retail Training Courses

Learn - then use - retailing's financial levers

Use The ROI's unique "eLearning Kits." Each Kit includes a structured how-to training course plus a specialized Executive Calculator. 

Practical and fast for retailers to use, these courses-plus-calculators teach and show the What, Why, and How of retail financial management and inventory control.  

The ROI's Online Courses

  • Projecting Retail PROFITS
  • Projecting INVENTORY Buying (Open-to-Buy) Plans
  • Projecting Retail CASH FLOW
  • 3-in-1 Kit Bundle: P&L + OTB + Cash Flow - Integrated!
  • GMROI Inventory Productivity Kit

9 Retail Financial How-To Videos

Learn It • Do It • Profit From It!

Trusted Resource


There are many ways to succeed in retailing. But, retail failures have only one cause: financial.

That is why Outcalt & Johnson: Retail Strategists, LLC have been building The Retail Owners Institute® since 1999. 

The ROI, as it is known, is now the foremost self-help financial management resource for retailers and store owners.

Thousands of retailers come to The ROI each month, to take advantage of The ROI's practical how-to info and unique, easy-to-use tools.

Use The ROI for your own stores. Make better business decisions, faster.

See in advance, "What  would happen if I...?" 

(Go here for more info on Outcalt & Johnson: Retail Strategists, LLC.)

Try The ROI.  Put the fun back into retailing!

Where Do I Start?
Where Do I Start?
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"Turn on Your Financial Headlights!"  

"Wow! There's a lot here. Where should I start?"

  1. Attend a TOPICAL TUESDAYS WebinarAttend for FREE - click here for details

  2. Take the fast track!  Use the 3-in-1 Kit  Manage Profits, Open-to-Buy, & Cash Flow, on your own.
    FREE, unlimited access for ROI Members!

  3.  Check out all the things that are FREE for MEMBERS  (click links for details)
    Library of How-To Articles6 Executive Calculators Lively How-To Videos 

  4. Become a MEMBER (See Why & How to Join for details. Easy & fast!)
    Know more • Save more • Do-it-yourself!
When you want do-it-yourself financial help and know-how, The ROI is here for you...24/7.

Live - and Lively! - Webinars
Live - and Lively! - Webinars
Visible By Administrators Only

TOPICAL TUESDAYS Retail Strategy Webinars

Owners: Have Questions? Want Answers?

Financial growth and survival strategies for retailers

Need to Know It NOW!
Need to Know It NOW!

Fast Track Bundles for Busy Retailers

We get it. There is a lot of how-to information here at The Institute. And sometimes, you just "need to know it now!"

So, we've put together some "Know It NOW!" Bundles. In just 90 minutes or so, you can be up-and-running!

  • 40-45 minutes to watch the Recorded Live at TOPICAL TUESDAYS Seminar 
  • 30-40 minutes to step through the online training course
  • 5-10 minutes to read the how-to article(s) from The Institute's Library 

Plus, you get unlimited 90-day online access to your complete Know It NOW! Bundle, including its Executive Calculator. Each Know It NOW! Bundle is just $59 for 90-Day Online Access!  (ROI Members get half-price discount!)

This great value gives you what you need to knowsaves money, and best of all, saves time!


Watch • Listen • Practice • Do It Yourself • Know It NOW!

Get 90-Day Online Access  details, more info

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