Try The ROI. Just $29.95/month gets you unlimited access! 

The ROI's Promise: Everybody Can "Get It"!

Trusted Resource

There are many ways to succeed in retailing. But, retail failures have only one cause: financial.

That is why Outcalt & Johnson: Retail Strategists, LLC have been building The Retail Owners Institute® since 1999. The ROI, as it is known, is now the foremost self-help financial management resource for retailers and store owners.

Thousands of retailers come to The ROI each month, to take advantage of The ROI's practical how-to info and unique, easy-to-use tools. Use The ROI for your own stores. Make better business decisions, faster. See in advance, "What  would happen if I...?" 


Get How-To Financial Answers, 24/7.

Whenever You Need Them.

"It's like having my own retail consultant, 24/7."

--Gift Shop Owner 




Do Projections Online: 

Budgets, Buying Plans, Cash Flow, GMROI

"How much profit?" 

"How much inventory?" 

"Where's the cash?"



Online, On-Demand 24/7

Watch These Retail Strategy Webinars.

Helpful. Practical. And Fun!

"I have been re-inspired!

You guys are fun to listen to. Easy to follow, and very helpful!"

--Home Accessories Store Owner


Try It Now

NO RISK for Retailers

If you try The ROI and are not satisfied, we will refund $29.95.

Nothing to lose! Try it now! See for yourself.  

Go to the SUBSCRIBE page (click here) and make your choice.

Questions? Call 800.499.7531


Plus - The OWNERS Center

click to see USER'S GUIDE

Tools & Resources for Members

50 How-To Guides - Inventory, Profits, Cash

Make your stores financially stronger

Most extensive self-help resource on retail financial management • Available on-demand, 24/7

How-To Articles by Retail Experts

  • Controlling Inventory, Profits, Cash
  • Using Retail Finance Basics
  • Addressing Strategic Owner Issues
  • Managing Store Issues

7 Online Projecting Calculators for Retailers

See "What would happen if I...?"

Easy & fast for retailers. Online, "in the cloud". Nothing to download or install.
Get answers - fast!  "How much profit?" "How much inventory?" "Where's the cash?!"

The ROI's Online Projecting Calculators for Retailers 

  • Retail PROFITS Forecaster
  • BUYING PLAN Forecaster (Open-to-Buy)
  • Retailer's 3-in-1 Cash Flow Calculator (P&L + OTB + Cash Flow - INTEGRATED)
  • Key RATIOS Calculator
  • GMROI Calculator
  • Multi-Department OPEN-TO-BUY Planner

23 Recorded Live at TOPICAL TUESDAYS Webinars

Hours of explanatory and retailer-friendly how-to insights 

See the entire collection here

  • Unlimited FREE Access for Members
  • Most Demanding Growth and Survival Issues for Retailers:
    How to Manage & Control Profits • Debt • Inventory • Cash Flow • Vendor, Landlord & Bank Relationships • GMROI 
  • Available to watch anytime, 24/7
  • Lively, entertaining (!), time saving
  • Hours of Consulting Tips, Strategic How-To Guidance


Retail Self-Assessment Tools

Time-Saving Comparison Tools

Get perspective & insights on your stores' performance

  • All on your own 
  • Confidential. "For your eyes only"
  • Online 24/7 

5 Online Retail Training Courses

Learn - then use - retailing's financial levers

Use The ROI's unique "eLearning Kits." 

Each Kit includes a structured how-to training course plus a specialized projecting calculator. Practical and fast for retailers to use. 

These courses-plus-calculators teach and show the What, Why, and How of retail financial management and inventory control.  

The ROI's Online Courses

  • Projecting Retail PROFITS
  • Projecting INVENTORY Buying (Open-to-Buy) Plans
  • Projecting Retail CASH FLOW
  • 3-in-1 Kit Bundle: P&L + OTB + Cash Flow - Integrated!
  • GMROI Inventory Productivity Kit


9 Retail Financial How-To Videos

Learn It • Do It • Profit From It!

unlimited access for ROI Members

Special focus on Owner "pain points."

Survival. Cash flow. Growth strategies.  Attracting the good customers.  Effective delegation.  Crisis management.  Financing.  Succession plans.

Unmatched online resource. Only at The ROI. See more.

We understand. 

There IS a lot here at The ROI. 

That's why we've also built two "special-focus" sites for retailers; two separate subsets of The ROI. Each one just has a portion of The ROI's how-to content, calculators, webinars, etcetera, focused on just one major responsibility. 

The Open-to-Buy Center $14.95 or $19.95 per month

Focus on Inventory Management & Control 

The PROFITS Center  $14.95 or $19.95 per month

Focus on Profits. Profits. Profits! 


Or, get it ALL in one place – The Retail Owners Institute $29.95 per month

Access Privileges at The ROI get you all of the content, calculators, webinars, etc on both of these separate sites, right here at The ROI. Plus much more!