Try The ROI. Just $29.95/month gets you unlimited access!

The ROI's Promise: Everybody Can "Get It"!

Just look at how much you get! 

Unlimited Access to 94 Retailer-Friendly Tools and Resources 

Get How-To Financial Answers, 24/7.

Whenever You Need Them.

"It's like having my own retail consultant, 24/7."

--Gift Shop Owner 


See how to make your stores financially stronger. 

Thousands of retailers use The ROI each month.  Take advantage of its unique Do-It-Yourself tools. 


"Turn on your financial headlights!"



Do Projections Online: 

Budgets, Buying Plans, Cash Flow, GMROI

"How much profit?" 

"How much inventory?" 

"Where's the cash?"

Easy and fast for retailers to use. Online, in-the-cloud. Nothing to download or install.

Get answers - fast! See your future before it happens. While you still have time to make adjustments. 

"What would happen if I...?"

Online, On-Demand 24/7

Watch These Retail Strategy Webinars.

Helpful. Practical. And Fun!

"I have been re-inspired!
You guys are fun to listen to. Easy to follow, and very helpful!"
--Home Accessories Store Owner

Hours of consulting tips, strategic how-to advice. 23 to choose from. All Recorded Live @TOPICAL TUESDAYS. 

Watch whenever  and as often as you want. On demand, 24/7.

Everybody "gets it"!


And Much More! 

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Just $29.95 gets you unlimited online access. Get it all now!

Questions? Call 800.499.7531

NO RISK for Retailers - 

If you try The ROI and are not satisfied, we will refund $29.95.

Nothing to lose!

Try it now! See for yourself. 


Go to the SHOP or JOIN page (click here) and make your choice.


94 Retailer-Friendly Tools & Resources


Unlimited Access for Members


50 How-To Management Guides - Inventory, Profits, & Cash Flow

Make your stores financially stronger

Most extensive self-help resource on retail financial management • Available on-demand, 24/7

How-To Articles by Retail Experts

  • Controlling Inventory, Profits, Cash
  • Using Retail Finance Basics
  • Addressing Strategic Owner Issues
  • Managing Store Issues

 NO RISK for Retailers!

If you try The ROI and are not satisfied,
we will refund $29.95.
Nothing to lose!
click here  • start now

7 Online Projecting Calculators for Retailers

See "What would happen if I...?"

Easy & fast for retailers. Online, "in the cloud". Nothing to download or install.
Get answers - fast!  "How much profit?" "How much inventory?" "Where's the cash?!"

The ROI's Online Projecting Calculators for Retailers 

  • Retail PROFITS Forecaster
  • BUYING PLAN Forecaster (Open-to-Buy)
  • Retailer's 3-in-1 Cash Flow Calculator (P&L + OTB + Cash Flow - INTEGRATED)
  • Key RATIOS Calculator
  • GMROI Calculator
  • Multi-Department OPEN-TO-BUY Planner

23 Recorded Live at TOPICAL TUESDAYS Webinars

Hours of consulting tips, practical how-to insights

See the entire collection here

  • Unlimited FREE Access for Members
  • Most Demanding Growth and Survival Issues for Retailers:
    How to Manage & Control Profits • Debt • Inventory • Cash Flow • Vendor, Landlord & Bank Relationships • GMROI 
  • Available to watch anytime, 24/7
  • Lively, entertaining (!), time saving
  • Hours of Consulting Tips, Strategic How-To Guidance


5 Online Retail Training Courses

Learn - then use - retailing's financial levers

Use The ROI's unique "eLearning Kits." Each Kit includes a structured how-to training course plus a specialized Executive Calculator. 

Practical and fast for retailers to use, these courses-plus-calculators teach and show the What, Why, and How of retail financial management and inventory control.  

The ROI's Online Courses

  • Projecting Retail PROFITS
  • Projecting INVENTORY Buying (Open-to-Buy) Plans
  • Projecting Retail CASH FLOW
  • 3-in-1 Kit Bundle: P&L + OTB + Cash Flow - Integrated!
  • GMROI Inventory Productivity Kit

9 Retail Financial How-To Videos

Learn It • Do It • Profit From It!

Trusted Resource


There are many ways to succeed in retailing. But, retail failures have only one cause: financial.

That is why Outcalt & Johnson: Retail Strategists, LLC have been building The Retail Owners Institute® since 1999. 

The ROI, as it is known, is now the foremost self-help financial management resource for retailers and store owners.

Thousands of retailers come to The ROI each month, to take advantage of The ROI's practical how-to info and unique, easy-to-use tools.

Use The ROI for your own stores. Make better business decisions, faster.

See in advance, "What  would happen if I...?" 

(Go here for more info on Outcalt & Johnson: Retail Strategists, LLC.)

Try The ROI.  Put the fun back into retailing!