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What Is The Retail Owners Institute?

Empowering!

Self-help info & tools  

"What if...?" power for "owner decisions"

Ready to Turn On Your Financial Headlights?

As a retail owner, you know that managing your business's finances is about more than just tracking sales—it's about making strategic, data-driven decisions to strengthen your profits, optimize inventory, and ensure cash flow.

At The Retail Owners Institute®, we're here to help you master these key financial levers–and sleep better at night–with powerful, user-friendly tools and insights made just for independent retailers like you.

With 24/7 Member Access, you'll get all the tools and guidance you need, when you need it, on your terms. Subscribe for Member Access to dive into your next smart move.


Take Control of Your Retail Finances with The ROI

​​​​​​Easy Access to Powerful Financial Tools

Imagine having a virtual toolkit for retail financial management at your fingertips—available 24/7, designed to give you clear answers to your biggest “What if…?” questions. 

Our calculators, webinars, eLearning kits, and step-by-step guides are here to empower you, providing confidence and clarity in every decision. Subscribe now to unlock these tools!


“What If...?” Insights for Real-World Financial Decisions: The Strata:G® Projecting Calculators

(That's "strategy." Every retailer needs one!)

Whether you're curious about the impact of a price change, expanding product lines, or optimizing inventory turnover, The ROI's “What would happen if I…?” calculators make it easy to explore scenarios and immediately see the potential effects on your business.

  • Profit Projections: Instantly see how pricing, expenses, or sales volume changes impact your bottom line.
  • Cash Flow Forecasts: Avoid cash crunches by planning for seasonality, inventory sales, and margins.
  • Buying Plans (Open-to-Buy): Optimize stock levels without over- or under-buying to improve GMROI.

Easy for retailers to use, the Strata:G calculators are fast-paced, accessible, engaging, and fun! With these tools, you’re firmly in the driver’s seat. Explore Member Access and take control of your decisions today.


On-Demand Webinars: Practical, Strategic Retailing Insights

Tackle real retail challenges with The ROI’s on-demand webinars. Each session dives into specific issues you face, from managing inventory to building a cash-positive business.

Our webinars don’t just inform; they show you how to apply the concepts. Each webinar is designed with easy-to-understand approaches—plus a demonstration of using one of the Strata:G calculators. See for yourself the power of playing "What if...?" Watch the webinars anytime as a Member.

"The ROI webinars are like a crash course in retail finance. Easy to understand, but deep in insights!"
– Hardware Store Owner


Specialized eLearning Kits: Big Picture Strategies, Real-World Solutions

Our eLearning Kits provide step-by-step guidance on essential retail finance topics. Each kit includes a training course, relatable case studies, and a proprietary “What if...?” calculator to help you strategize like a pro.

  • Projecting Profits
    See how to turn your P&L into a management tool and take control over your profit performance. Meet and use the Strata:G Profit Forecaster.
  • Inventory Buying Planning
    Gain confidence with structured buying plans that maintain ideal stock levels while maximizing cash flow. Use the Buying Plan Forecaster to easily generate monthly buying plans that reflect sales seasonality.
  • Cash Flow Management
    Project monthly cash needs in advance, and prepare for high and low seasons. See how the 3-in-1 Integrated Calculator helps owners make more informed and confident business decisions. 
    Subscribe to access these eLearning Kits anytime.

These courses are practical, straightforward, and designed for retail owners—not accountants.


Library of “How-To” Guides: From Inventory to Cash Flow and Beyond

The ROI’s Library for Owners is packed with explanatory articles and guides that are easy to follow,  practical, and retail-specific. Every one of them is designed with you in mind—no complex jargon, just straightforward advice.

  • Inventory Control
    Strategies to manage turns, avoid dead stock, and optimize your buying.
  • Profit Optimization
    Insights on improving margins and driving more revenue.
  • Cash Flow Management
    Techniques to handle slow seasons, manage inventory turns, and avoid cash crunches.
  • Owner-Specific Issues
    Tips on managing key relationships (vendors, landlords, banks) and making decisions for growth.

These guides are always ready when you need them, helping you act fast and stay ahead. Gain unlimited access with a subscription.


Success Stories from Real Retailers

Here’s what retail owners like you have said about The ROI:

“The ROI has given me the confidence to make data-driven decisions. Knowing I’m making the best financial choices for my business has made all the difference.”
– Specialty Boutique Owner

“I used the Buying Plan Forecaster before our last buying season, and it was a game-changer. I finally feel like I’m in control of my inventory!”
– CFO, Sporting Goods Retailer

“This is the only place I’ve found that understands retail from an owner’s perspective. The tools, the guidance—it’s all tailor-made for us.”
– Home Décor Shop Owner


Join The ROI Today and Take Control of Your Financial Future

With The ROI, you’re not just getting financial tools; you’re taking charge of your future. Start today for just $39.95/month or save with an annual plan. Every tool, resource, and guide you need to succeed in retail, at your fingertips.

With the ROI, you’ll gain more control, have fewer worries, and even find the fun in managing your business finances!

Subscribe Now and make this your best year yet!

Retailers–Empower Your Business Today!

 

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All of the copyrighted content and resources of The Retail Owners Institute® and its Family of Retail STRATA:G® Resources have been developed by and are the proprietary intellectual property of Outcalt & Johnson: Retail Strategists, LLC – OutcaltJohnson.com – and its sole owners, Patricia M. Johnson and Richard F. Outcalt.

It may not be reused, reproduced or rewritten in any form without the express written consent of Outcalt & Johnson: Retail Strategists, LLC.



The Retail Owners Institute® has been empowering retailers since 1999 to "Turn on their financial headlights!"
Our tools and resources are trusted by thousands of store owners to help grow profitable, resilient businesses.