Sporting Goods Stores
NAICS 451110: This industry comprises establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts;
camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and sporting goods, equipment, and accessories.

click each Key Ratio box below to view Benchmarks charts

Margins and Profit

Inventory Productivity

Financial Strength

©Copyright, The Retail Owners Institute®. Based on data from Risk Management Association Annual Statement Studies, 2016/2017.

Get The ROI NEWS - free 'user's guide' to The ROI

In your inbox each week • Opt out anytime

Cash Flow Problem-2

Find Your Ratios

Have questions about how to read these ratios, or what they really mean? 

Get answers at The ROI's Retail Benchmarks Resource Center. Free to everyone to use.

  1. See the how-to article: Go Figure! How to Calculate Your Key Ratios - in 12 Seconds Each!
  2. Watch and listen to the recorded webinar: The Retail OWNER'S DASHBOARD

Very quickly, you can see how and why to monitor the true "vital signs" of your business. 


"How and when can these benchmark numbers be used?"

  1. For perspective. Calculate these ratios for your own business, and then see how you compare to your retail industry segment.

  2. Use these benchmarks when you are setting your own target ratios for the next year.

  3. You should know that when you are seeking a bank loan for your business, the bankers will look at these industry benchmarks as they assess your store's performance. 

  4. The credit departments of your vendors and landlords will examine your ratios to assess your credit worthiness.

  5. Use The ROI's Key RATIOS Calculator on this page to quickly calculate your own ratios. 

The segments featured at The ROI reflect the definitions and designations of the North American Industrial Classification System (NAICS).

The top of each Retail Segment Page on The ROI site includes the NAICS code and the NAICS definition for that industry segment.

The ROI has selected six key ratios (from the abundance of ratios available) that are particularly important for retailers to regularly monitor and manage. See The ROI's Benchmarks Resource Center to learn more about these key ratios for retailers.

The ROI's exclusive Retail Benchmark Trend Charts show the median value reported by Risk Management Association's Annual Statement Studies for each of these key ratios each year.

Remember, there also is a Top Quartile – and Bottom Quartile – of results for every segment. See your local library for those details.


  Outdoor Industry Association
OIA - Outdoor Industry Association
  National Bicycle Dealers Association
NBDA - National Bicycle Dealers Association 
SnowSports Industries America

SIA - SnowSports Industries America
Board Retailers Association

Board Retailers Association 
  National Sporting Goods AssociationNSGA - National Sporting Goods Association
National Shooting Sports Foundation
NSSF - National Shooting Sports Foundation 
American Sportfishing Association
ASA - American Sportfishing Association
Tennis Industry Association
TIA - Tennis Industry Association
Canadian Sporting Goods Association
CSGA - Canadian Sporting Goods Association 
Water Sports Industry Association
Water Sports Industry Association