Granted, every Holiday Season is a challenge. But there seem to be some additional complexities this year. Consider this year's buys for the Holiday season , for example. With the already-imposed tariffs (and promises of more to come), what is the best way to manage your inventory, its margins, and its quantities? Increase orders now (at pre-tariff prices), but risk being over-inventoried? Wait to order, choosing to pass the increased costs along (but risk lower sales)? Or, wait to order, hold the line on prices , and bear the profit losses? Let's be clear; each situation is unique and we don't have a recommendation for you. Nevertheless, you must make a decision! Of course, your buying decisions depend on your assumptions about consumer demand . More crystal ball gazing is needed. What are your assumptions today for how your customers – and your sales – will be affected in November/December by: • Upticks in inflation? • Stock market fluctuations? • The turbo-charged turmoil of this election year? • Worldwide recession? • Etcetera Enough of the drama, some say. It's only July. You know, 'Summertime, when the living is easy.' And much can and no doubt will change between now and this year's Holiday season. All the more reason that now is a great time for each retailer to watch the situation more carefully than ever, consider all of your choices, and be the best strategist you possibly can be!