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Re-Inventing Retail

From the Co-Founders of The Retail Owners Institute.
Tips | Tactics | Insights on the Business of Retailing.

It's 2018. Go for the trifecta! Bookmark

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You may be one of the many retail owners who share our vision of "Making money. Having fun. Doing good!"  

But today, that trifecta is even more dependent on that first step: your business making money!

When it's not making money, there is very little fun to be had.

And the "Doing Good" part can sure be constrained.

As you look back on 2017, you can recognize that lots of people made lots of money from your retail operation. For instance, consider:

• Your vendors

• Your landlords

• Your employees

• Your lenders

• Your IT, POS, and other technology providers

• Your insurance companies

• Your phone and internet services

• Your maintenance & cleaning services

• Your heating, air conditioning, lights, water, other utilities

• Your freight and shipping

• Etcetera. Etcetera. Etcetera

Each of these folks fared pretty well from your business, didn't they?


But, who did not make more money from your retail business? Sadly, that often is the business itself. Despite all the money that came into the business, too often very little of it actually sticks.


Well, that is exactly why The Retail OWNERS Institute has been built!

All of our tools and resources have been developed to empower the owners of independent retail businesses to make the business work for them, too. Everything on The ROI site contributes to that goal. 

Now more than ever, take advantage of The ROI (and spread the word to other owners.)

Make 2018 the year to actually make money from your stores! You've got other important work to do: Having Fun and Doing Good!

And our very best Happy New Year wishes to you. Let's make 2018 a stellar New Year!



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About The Co-Founders

Pat Johnson and Dick Outcalt, The Co-Founders of The Retail Owners Institute®, have been called "The Zen masters of retail finance!"

Since 1999, they have been assembling  their proprietary content into a unique self-help website. The Retail Owners Institute is an unmatched resource that assists retailers worldwide with basic financial training, assistance and easy-to-use tools.

Their engaging and empowering how-to resources about the financial levers in retailing are informative, fun(!), and retailer-friendly. Their promise: "Everyone will 'get it'!"

Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail. And they also are Retail Turnaround Experts.


Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"