Re-Inventing Retail

From the Co-Founders of The Retail Owners Institute.
Tips | Tactics | Insights on the Business of Retailing.

A Pensive TIme for Retailers Bookmark

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In our experience, the Thanksgiving weekend - Thanksgiving Day, Black Friday, and Cyber Monday - also marks the beginning of a very pensive time for many retail owners.

  • All of the buying and pricing and promotional decisions have been made.
  • Seasonal staff has been brought in and trained.
  • Special displays have been set up, events have been scheduled, and everything is set.

While it is a very busy time in the stores, the owners are more like politicians on election night. All you can do is wait for the results to come in! 

With that comes the opportunity to sit back and reflect. And of course, to give thanks.

And so it is here at The ROI.

We too like to use this time of year to reflect on all that we are thankful for. And it starts with you!

Thank you to retailersThe community of retailers who use The ROI – about 30 each hour, 24/7 – is a diverse and huge world-wide group.

Your dedication to your customers and your employees, your perseverance, and your good cheer through this ever-changing world of retailing is inspiring. We admire each and every one of you.

Thank You! for all that you do in your stores, your communities, and beyond. Many of you are reinventing retailing for the future.


And thank you for your support, loyalty, and feedback and ideas for The ROI. You are indeed an inspiration to us.

Happy Thanksgiving to you all!


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About The Co-Founders

Pat Johnson and Dick Outcalt, The Co-Founders of The Retail Owners Institute®, have been called "The Zen masters of retail finance!"

Since 1999, they have been assembling  their proprietary content into a unique self-help website. The Retail Owners Institute is an unmatched resource that assists retailers worldwide with basic financial training, assistance and easy-to-use tools.

Their engaging and empowering how-to resources about the financial levers in retailing are informative, fun(!), and retailer-friendly. Their promise: "Everyone will 'get it'!"

Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail. And they also are Retail Turnaround Experts.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"