Why must you know that? First, because your growth strategy and your tactics must align ! Second (and maybe most important): you must consider how much change each growth mode requires of your organization. Take a look at this chart. See how there are only two major drivers of growth? (The merchandise you sell; the customers to whom you sell it.) When combined, they produce the Four (Only!) Ways Retailers Grow. Moreover, each of these Four Ways involves more or less fundamental change (from zero fundamental changes to two major changes). Why does that matter? Because change = 'stress'. Even 'good change' involves added stress. All of your resources - financial capital, and especially human capital – will be impacted. See more of this thoughtful analysis and the implications of each mode of growth here: The Four (Only!) Ways That Retail Businesses Grow . It's a quick read, and potentially very empowering! Take advantage of this insightful and practical perspective on one of an Owner's fundamental responsibilities. Available exclusively at The ROI.