Meanwhile, we noticed a new Gallup survey of the population across the U.S. It showed that 64% of the public approved of legalizing recreational marijuana. Ahh, yes. Once again, 'Retailing is a mirror on society!' For those of us who are fascinated by the constant ebbs and flows of retailing, this new phenomenon is already amazing and only will become more so. Consider for a moment that the growers and farmers of legal cannabis are currently producing far more product than the pubic within their state is expected to consume. And what always happens when supply far exceeds demand? Yep. Price wars. Deflation. A race to the bottom could be looming. And then you have established retailers, some with deep pockets and competitive threats galore in their present businesses, who must be licking their chops at what they see: a high margin growth segment currently being served by small, Mom-n-Pop 'amateurs.' The various state laws may currently impose restrictions on the number of storefronts per ownership group, but those laws are subject to well-funded lobbying efforts and change. The opportunity to be a category killer is very alluring. Isn't it a little like 20 years ago when Amazon, recognizing a segment dominated by 'small retailers', started selling books online? Yikes! Want to watch something fascinating that's not yet on Netflix? The marijuana retailing industry should sell tickets!!! What a high!