The conventional wisdom says that will happen online. Not just Amazon , but the ever-expanding online presence of 'traditional' retailers , from Walmart to Best Buy to Nordstrom. Consider the BOPIS phenomenon ('Buy Online, Pickup In Store') . It shows up in several ways, some of which will extend beyond the Holiday season: Nordstrom's 24-hour curbside pickup of purchases; Target's new store layout with two formats in one (one for the 'department store' shopping experience, the other for the time-saving self-serve experience); Amazon pickup and/or popup shops inside Whole Foods. Still, online sales are less than one-fifth of retail sales. So all that technology does not add up to the level of expected consumer spending. What's being overlooked in all this? The resurgent sales that will happen in independent specialty stores – like yours! No matter what merchandise specialty you sell - from books to apparel to tires to housewares - your stores offer what the customer really wants: A special shopping experience. Knowledgeable , personable staff. And perhaps most important, edited selections of merchandise. Talk about a powerful trend for retailing! This is the year that the shoppers will discover specialty stores. Go get 'em!