Re-Inventing Retail

From the Co-Founders of The Retail Owners Institute.
Tips | Tactics | Insights on the Business of Retailing.

New Christmas Shopping Patterns Bookmark

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You noticed it, right? That traditional lull in shoppers, between Thanksgiving Weekend and the 10th of December.

That is just one of the predictable patterns within the Holiday shopping season.

This Year's Peak In-Store Shopping Days

So, when will in-store shopping peak?

With Christmas Eve being on a Sunday, watch for it to peak on Friday the 22nd and Saturday the 23rd.

Why? Two main reasons:

The "traditional" reason:
Those are the days when most men - and women who shop like men - actually do their buying.

The "digital disruption" reason:
The deadlines for buying online and having guaranteed delivery by Christmas will have passed. At that point, the customers will show up in stores, and depend on stores to come through.

When the customers do show up in your stores, they are on a mission! Not browsing (they did that online); just buying!

Those retailers who are anticipating these changes will be much better positioned to effectively schedule their staff. You can schedule now in anticipation of the Friday-Saturday-Sunday morning crunch.

And therefore, having "paced" yourself and your staff, you will be much better able to deliver great customer service on those crucial, crunch time shopping days and evenings.

What better way to keep the Ho! Ho! Ho! in the Holiday Season?

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About The Co-Founders

Pat Johnson and Dick Outcalt, The Co-Founders of The Retail Owners Institute®, have been called "The Zen masters of retail finance!"

Since 1999, they have been assembling  their proprietary content into a unique self-help website. The Retail Owners Institute is an unmatched resource that assists retailers worldwide with basic financial training, assistance and easy-to-use tools.

Their engaging and empowering how-to resources about the financial levers in retailing are informative, fun(!), and retailer-friendly. Their promise: "Everyone will 'get it'!"

Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail. And they also are Retail Turnaround Experts.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"