This Year's Peak In-Store Shopping Days So, when will in-store shopping peak? With Christmas Eve being on a Sunday, watch for it to peak on Friday the 22nd and Saturday the 23rd. Why? Two main reasons: The 'traditional' reason: Those are the days when most men - and women who shop like men - actually do their buying. The 'digital disruption' reason: The deadlines for buying online and having guaranteed delivery by Christmas will have passed. At that point, the customers will show up in stores, and depend on stores to come through. When the customers do show up in your stores, they are on a mission! Not browsing (they did that online); just buying! Those retailers who are anticipating these changes will be much better positioned to effectively schedule their staff. You can schedule now in anticipation of the Friday-Saturday-Sunday morning crunch. And therefore, having 'paced' yourself and your staff, you will be much better able to deliver great customer service on those crucial, crunch time shopping days and evenings. What better way to keep the Ho! Ho! Ho! in the Holiday Season?