Indeed! In fact, in our view, mediocre retailing should be dead! What a disservice mediocre retailing represents. It’s a lack of respect – for the customers, the merchandise, the employees, the communities, and on and on. What's the alternative to being mediocre? Having a competitive edge. But here’s the challenge: that can be ephemeral. It often doesn't last. And it never can be taken for granted. Whether your competitive edge is your location, knowledgeable staff, competitive prices, convenience, merchandise exclusivity, etc, it is subject to a constantly-changing competitive environment. It therefore can be eroded very quickly. How to stay ahead of that erosion? Always be looking for the next competitive edge. How? By constantly being focused on your most profitable customers. And be prepared to adjust and adapt. Whew! That’s a task perfectly suited for those drawn to the dynamics of independent retail in the first place! The pros will survive and thrive.