Dick's Sporting Goods You may remember that a few months ago, shortly after one of the school shootings, Dick's Sporting Goods announced that they would discontinue selling assault weapons throughout their vast network of stores. When it was announced, you may have noticed that several gun advocates (and perhaps vendors) panned the decision, and made a bit of a fuss. Dick's stood by their decision, and said it matched their corporate policy of the country comes first, the company comes second. Then in early June, it was announced that, since that decision, the stock price of Dick's Sporting Goods, as well as bottom-line earnings, have consistently climbed. Good citizenship/leadership is being rewarded. One more example of 'doing well by doing good.' Starbucks Here's another example. The last Tuesday in May, in response to their totally inappropriate treatment of two people in Philadelphia, Starbucks closed their stores for a company-wide afternoon of training on implicit racial bias. Think about that for a moment. The world knows Starbucks probably more than it knows almost any other brand available. Starbucks didn't have to step up so boldly. (They had apologized, publicly and privately, in person. They had taken other steps in response to those involved in the incident. They had reached a financial settlement.) Starbucks didn't have to address the discriminations that are rampant in this world, and try to help out a little. They didn't have to deal with the expected carping and pushback of those who scoffed at 'just an afternoon?' Starbucks didn't need to take this on in this way. But they did. Expectations for All Retailers The public looks at all retailers 24/7. And expresses their opinion 24/7, mostly with their feet and wallets. But occasionally, for the right reasons, the public – 'we the people' – also responds with our hearts and our admiration. When retailers take that road that less traveled – the high road – society if not the world just might be a trifle better off. If you can and if you agree, please join us in applauding Dick's Sporting Goods and Starbucks. Let's hope that they are joined on the high road by many more examples of brave retail leadership. The need is clear; the opportunity is all of ours.