Re-Inventing Retail

From the Co-Founders of The Retail Owners Institute.
Tips | Tactics | Insights on the Business of Retailing.

They're in Your Stores, Too

on July 16, 2018 in From The Co-Founders by The ROI

"Sausage stations, 'beer dens' cater to growing ranks of men in grocery store aisles," according to a July 10 article in the Wall Street Journal*.

Much like car dealerships and consumer electronics stores who "discovered" female shoppers some years ago, the efforts of these grocery chains to cater to male shoppers are lauded with much the same breathlessness. Nonetheless, it is not to be dismissed.

Some grocery chains report that the share of male shoppers has risen from 30% to 40%. "The dad has been the most overlooked population in grocery-store marketing and brand communication. By ignoring half the population, stores are leaving money on the table."

Tagged With: retail, male shoppers

About The Co-Founders

Pat Johnson and Dick Outcalt, The Co-Founders of The Retail Owners Institute^®, have been called "The Zen masters of retail finance!"

Since 1999, they have been assembling their proprietary content into a unique self-help website. The Retail Owners Institute is an unmatched resource that assists retailers worldwide with basic financial training, assistance and easy-to-use tools.

Their engaging and empowering how-to resources about the financial levers in retailing are informative, fun(!), and retailer-friendly. Their promise: "Everyone will 'get it'!"

Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail. And they also are Retail Turnaround Experts.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"