Re-Inventing Retail

From the Co-Founders of The Retail Owners Institute.
Tips | Tactics | Insights on the Business of Retailing.

They're in Your Stores, Too Bookmark

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"Sausage stations, 'beer dens' cater to growing ranks of men in grocery store aisles," according to a July 10 article in the Wall Street Journal*. 

Much like car dealerships and consumer electronics stores who "discovered" female shoppers some years ago, the efforts of these grocery chains to cater to male shoppers are lauded with much the same breathlessness. Nonetheless, it is not to be dismissed.

Some grocery chains report that the share of male shoppers has risen from 30% to 40%.  "The dad has been the most overlooked population in grocery-store marketing and brand communication. By ignoring half the population, stores are leaving money on the table."
Grocery chains are making a variety of changes to capitalize on this "new" market segment, from store design to product mix and promotional programs. 

Meanwhile, the stores are relishing the different spending patterns of the male shopper: 

"Men are less price-sensitive and less health-conscious while shopping than women." 

Indeed, reports one male shopper, "I buy more meat than I should and too little produce. I'll forget yogurt and granola. I'll definitely remember sausage and bacon."


However, we believe that the incidence of more males shopping is not limited to grocery stores. In fact, it's likely happening in all types of stores, including yours!

And why would that be? The internet.

  • Men were early adopters of technology, and were soon drawn to shopping on the web. That provided some of their "basic training." 
  • Then, the opportunity to buy online and pickup in the store brought these (new) customers into brick-and-mortar stores. 
    Do males represent an overlooked and underserved market segment for you? We believe they very likely do.


*"Supermarkets Lure In Male Shoppers." Anne Marie Chaker, Wall Street Journal, July 10, 2018. 

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About The Co-Founders

Pat Johnson and Dick Outcalt, The Co-Founders of The Retail Owners Institute®, have been called "The Zen masters of retail finance!"

Since 1999, they have been assembling  their proprietary content into a unique self-help website. The Retail Owners Institute is an unmatched resource that assists retailers worldwide with basic financial training, assistance and easy-to-use tools.

Their engaging and empowering how-to resources about the financial levers in retailing are informative, fun(!), and retailer-friendly. Their promise: "Everyone will 'get it'!"

Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail. And they also are Retail Turnaround Experts.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"