Grocery chains are making a variety of changes to capitalize on this 'new' market segment, from store design to product mix and promotional programs. Meanwhile, the stores are relishing the different spending patterns of the male shopper: 'Men are less price-sensitive and less health-conscious while shopping than women.' Indeed, reports one male shopper, 'I buy more meat than I should and too little produce. I'll forget yogurt and granola. I'll definitely remember sausage and bacon.' However, we believe that the incidence of more males shopping is not limited to grocery stores . In fact, it's likely happening in all types of stores, including yours! And why would that be? The internet. Men were early adopters of technology, and were soon drawn to shopping on the web. That provided some of their 'basic training.' Then, the opportunity to buy online and pickup in the store brought these (new) customers into brick-and-mortar stores. Do males represent an overlooked and underserved market segment for you? We believe they very likely do. ---- * 'Supermarkets Lure In Male Shoppers.' Anne Marie Chaker, Wall Street Journal, July 10, 2018.