Re-Inventing Retail

From the Co-Founders of The Retail Owners Institute.
Tips | Tactics | Insights on the Business of Retailing.

Wanted: Merchants, Not Algorithms. Bookmark

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Increasingly we hear about customers who – after spending time on Amazon – come away rather frustrated. 

And we've begun to wonder, do shoppers really want to choose from all the choices arrayed on an Amazon page? And do all the homework? 

Or are they becoming overwhelmed? 

From what we understand, it's becoming the latter. Have you observed that as well? 

What many of today's customers really desire is fewer, focused choices. 

You know, what your stores do.

One of the hallmarks of every specialty retailer is your edited selections. 

Your taste and judgment in the merchandise you offer is what defines your stores, and enables the trusted relationship with your customers.

Whether you are selling tires, books, or baby gear, you do the hard work of evaluating the array of choices, and then selecting the very best ones - that is, the most appropriate ones - for your targeted customers. 


Are there times that your customers will shop on Amazon? Of course!

Especially whenever they are looking for a deal, or a commodity item. Just like they always have shopped at all kinds of other retailers. They're very purposeful.

But, when they must make a choice, for instance, about an infrequent purchase, a big ticket item, something for a special occasion, it is not more and more choices they need.

Instead, they appreciate taste and judgment and direction from a source they can trust. Without the hours of online "homework".

Ahh yes. Retailers as merchants, not algorithms. Now more than ever!

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About The Co-Founders

Pat Johnson and Dick Outcalt, The Co-Founders of The Retail Owners Institute®, have been called "The Zen masters of retail finance!"

Since 1999, they have been assembling  their proprietary content into a unique self-help website. The Retail Owners Institute is an unmatched resource that assists retailers worldwide with basic financial training, assistance and easy-to-use tools.

Their engaging and empowering how-to resources about the financial levers in retailing are informative, fun(!), and retailer-friendly. Their promise: "Everyone will 'get it'!"

Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail. And they also are Retail Turnaround Experts.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"