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Re-Inventing Retail

From the Co-Founders of The Retail Owners Institute.
Tips | Tactics | Insights on the Business of Retailing.

What is the "Future of Retail?" Bookmark

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The NRF – previously known as the National Retail Federation – describes itself as "the world's largest retail trade association."

And indeed, it has expanded well beyond a "national" focus. Its far-reaching international focus matches that of its large enterprise members.

The NRF also has described itself as "the voice of retail."

And these days, the NRF is giving voice for all retailers – as do we – to what's actually happening in the retail industry.

  • "The narrative that the industry is struggling, dying or even suffering a retail apocalypse inaccurately depicts what’s really happening.
  •  "While the headlines tell one story, the data shows the real facts."

And show the facts they do!

Check out this Future of Retail page on the NRF site.

And be sure to share that link with any and all doomsayers around you!

The Future of Retail - NRF



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About The Co-Founders

Pat Johnson and Dick Outcalt, The Co-Founders of The Retail Owners Institute®, have been called "The Zen masters of retail finance!"

Since 1999, they have been assembling  their proprietary content into a unique self-help website. The Retail Owners Institute is an unmatched resource that assists retailers worldwide with basic financial training, assistance and easy-to-use tools.

Their engaging and empowering how-to resources about the financial levers in retailing are informative, fun(!), and retailer-friendly. Their promise: "Everyone will 'get it'!"

Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail. And they also are Retail Turnaround Experts.


Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"