Bezos asserted, 'Amazon is not happening to bookselling. The future is happening to bookselling.' In fact, as you know, the future is ALWAYS 'happening' to retailing! Meanwhile, consider how Amazon is continuing to adapt to keep the future from happening to them . They are growing and evolving in wholly new directions – Amazon Web Services, supply chain logistics, air freight, drones, etc, etc. Hmm. Might Amazon be sensing that there is a limit to what people will buy online? They are opening their own brick-n-mortar stores, after all. Perhaps their 'retail growth curve' is starting to flatten out, causing them to turn elsewhere for growth. Sounds like an opportunity for smart retailers! Remember this: your customers (and others like them) are still there. They want to buy things, especially with personal attention from knowledgeable staff. And they want that in-store experience. But...they will not give up the information and convenience that the web provides today. They want it all! (Haven't they always??) That is the future, whether or not you are ready. Don't let the future 'happen to you.'