Let go of the old, make the most of the future. Always tell the truth. We want to hear the bad news sooner than later. The highest level of integrity is expected. When in doubt, ask. Learn to be a good businessperson, not just a good salesperson. Everyone sweeps the floor. Be professional in your style, speech and follow-up. Listen to the customer; they almost always get it. Create win/win relationships with our partners. Look out for each other. Sharing information is a good thing. Don't take yourself too seriously. Have fun, otherwise it's not worth it. If your company hasn't already developed guidelines for how you want to do business, this might be an inspiring starting point for you. ( It sure was for Apple.) And in these dog days of summer, with all the tumult and conflict that is swirling around, it seems to us that a bit of inspiration is quite welcome! 'What constitutes success?' for your business today?