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From the Co-Founders of The Retail Owners Institute.Tips | Tactics | Insights on the Business of Retailing.
In 2004, Apple Computer was still climbing out of "beleaguered condition." Steve Jobs was the CEO, they released the first iPod Mini, and were just beginning the projects that would become the iPhone. And the company put Apple's "Rules for Success" on the back of employee badges. You don't even have to be beleaguered for these "Rules for Success" to resonate.
Consider:
If your company hasn't already developed guidelines for how you want to do business, this might be an inspiring starting point for you. ( It sure was for Apple.) And in these dog days of summer, with all the tumult and conflict that is swirling around, it seems to us that a bit of inspiration is quite welcome! "What constitutes success?" for your business today?
Increasingly we hear about customers who – after spending time on Amazon – come away rather frustrated.
And we've begun to wonder, do shoppers really want to choose from all the choices arrayed on an Amazon page? And do all the homework?
Or are they becoming overwhelmed?
A data analytics firm has identified four types of holiday shoppers, and advises marketers to have an appropriate strategy for each one.
Well, of course, none of this is news to retailers! But we think it could make a good topic for your next manager’s meeting. (And, it might be news to some of them!)
Maybe you put on a garage sale. Or sell on eBay or Amazon or Etsy. Or at a farmer's market. Or your own stores.
Wherever you are selling to the ultimate consumer, by definition, you are a retailer;
But, just as in education, or in sports, there exists a higher, ultimate level of professionalism. In retailing, this is to be a "Merchant".
Pat Johnson and Dick Outcalt, The Co-Founders of The Retail Owners Institute®, have been called "The Zen masters of retail finance!" Since 1999, they have been assembling their proprietary content into a unique self-help website. The Retail Owners Institute is an unmatched resource that assists retailers worldwide with basic financial training, assistance and easy-to-use tools. Their engaging and empowering how-to resources about the financial levers in retailing are informative, fun(!), and retailer-friendly. Their promise: "Everyone will 'get it'!" Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990. They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail. And they also are Retail Turnaround Experts.
Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"