PERSPECTIVES

Retailers, it’s time to be proactive. 
In the midst of this unprecedented and unsettling Coronavirus pandemic and its disruptions of daily routines, you are (or will soon be) in the midst of a whirlwind. 

As one person observed, "It's like walking a tightrope in a hurricane." And with the changes that seem to occur at an ever-faster pace, every day can feel like whack-a-mole.

Alas, there is really no way to avoid discussing COVID-19, the coronavirus that began in China last month, and now continues to spread throughout the world.

No matter whether or when it is officially declared a "pandemic," the uncertainty and angst that it is generating have troubling implications for retailers.