Retailers are notable for their optimism and their resilience.
And the last couple of years have provided ample opportunities to showcase their ability to bounce back.
But now, it's 2022. Time for those customers to pick up the slack. And here's an idea for helping them get started. Without costing a penny in advertising!
Print up some "bag stuffers" (you know, conspicuous notes) inviting them to come back in November.
That headline from Chain Store Age* brings smiles to retailers.
Consumer confidence is a key indicator of retail sales, and this increasing confidence as we head into the holiday season is very welcome indeed.
But of course, there is no one-size-fits-all upside here.
We recently learned of a restaurant with a kids menu which is quite unusual.
Of course, having a kids menu is not unique. But here's what IS unusual about this one.
When kids are asked "What would you like to eat?", often their answers can range from "I don't know" to "I don't care."
But at this restaurant, here is what each all-too-familiar answer brings to the table:
In the free enterprise system, owners are free to succeed. And free to fail.
That's why The Retail Owners Institute has defined the #1 responsibility of the Owner as the survival of the business.
But then, the owner must define "Why?" Why are we doing this, anyway? Why are we working so hard for this business to survive and thrive?
We were struck by these comments from folks for whom "back-to-school" is more than a season. Look what a state superintendent of public instruction* had to say about the upcoming school year.
Lots of retailers can identify with those comments, don't you agree?
Or, these observations about the disruptions and uncertainties of the pandemic:
As the final third of the year approaches, there's a "new era" afoot. There is optimism in the air.
Yes! And it could catch a lot of folks by surprise.
You've no doubt seen the headlines and the commentary:
Consumer spending is up, but not on what was expected, especially those publicly-traded chains that must report quarterly.
It doesn't make any difference if you're selling tires, turbans or tuxedoes.
Poor prior planning produces pitifully poor profits.
(You can take that to the bank!)
We came across an article on this checklist theme for the rapidly approaching fall/Holiday season.
Still less than $1 a day! 👀