PERSPECTIVES

"Retailing dead?" Hardly!

“Retailing” is selling to the ultimate consumer. That is not going away, in spite of the current perception. 

What IS (appropriately!) endangered? Deadly retail real estate! Conventional, impersonal, and boring brick-n-mortar stores are deadly.

Yes, we know. Owning a retail business these days is one flexibility test after another. And there are no one-size-fits-all solutions. 

In the United States, one of the most widespread impacts of the virus is uncertainty. With no end in sight. It is the virus that is in charge. As the president of Alaska Airlines noted, "We don't know what the future looks like."*

But the fact remains, whomever is selling to the ultimate consumer has leverage. Might that be you?