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Retailers are notable for their optimism and their resilience. And the last couple of years have provided ample opportunities to showcase their ability to bounce back. But now, it's 2022. Time for those customers to pick up the slack. And here's an idea for helping them get started. Without costing a penny in advertising! Print up some "bag stuffers" (you know, conspicuous notes) inviting them to come back in November.
We recently learned of a restaurant with a kids menu which is quite unusual. Of course, having a kids menu is not unique. But here's what IS unusual about this one.
When kids are asked "What would you like to eat?", often their answers can range from "I don't know" to "I don't care."
But at this restaurant, here is what each all-too-familiar answer brings to the table:
As the final third of the year approaches, there's a "new era" afoot. There is optimism in the air. Optimism? Really? Yes! And it could catch a lot of folks by surprise.
You've no doubt seen the headlines and the commentary:
Consumer spending is up, but not on what was expected, especially those publicly-traded chains that must report quarterly.
It doesn't make any difference if you're selling tires, turbans or tuxedoes. Poor prior planning produces pitifully poor profits. (You can take that to the bank!) We came across an article on this checklist theme for the rapidly approaching fall/Holiday season.
The playing field has shifted dramatically under the feet of retailers. Merchandise orders placed months ago are now proving to be "too much stuff that consumers no longer want so much of," as was reported rather colloquially just 3 days ago. All this was summed up this way: "Retailers with slower inventory turns might find current conditions especially difficult to navigate." * Now, look at the chart at the top of the page. Without being dramatic, it may be a lifesaver for your business this year.
photo: Greg Gilbert/Seattle Times
Recently we read of a "bookshop on wheels" launched by a college English instructor. While certainly not the first retail variation on a food truck, this one has gained praise for its authenticity. "What’s most surprising when you walk into Blue Kettle Books for the first time is how cozy and, well, bookstore-ish the tiny space feels."*
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