TOPICAL TUESDAYS Webinars

How To Expand Your Competitive Edge

Available FREE, all week long  *  Exclusively at The Retail Owners Institute  

  • How To Expand Your Competitive Edge

    by ROI Co-FoundersMay 9, 2025
    ©Copyright, The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC. All rights reserved.
    5014 Views

Make Your Customer Service A Strategic Advantage

Most specialty retailers pride themselves on their excellent "customer service." So why not make it a competitive edge for you and your stores?

In this lively and timely Webinar of the Week, Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, present the new strategic perspective that owner's must have.

The Co-Founders show how any store – no matter the sales volume, price points, or merchandise – can magnify their own "special" competitive edge.

  • First, they review technology's impact on retail and "customer service."
  • Then, they explain how to create an internal training program that sharpens and maintains your competitive edge
  • And finally, of course, how to evaluate whether it's working!

This fast-paced and inspiring session is packed with (free) consulting insights and tips. Be sure that you (and your key staff people) take advantage and gain these insights.

Your customers will be very grateful!


The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

FYI: There is another 2/3rds of the Institute available only to Members!

See What You're Missing!


The Retail Owners Institute® has been empowering retailers since 1999 to "Turn on their financial headlights!"
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