thru Thursday, August 22


Smarter Markdowns – Made Smartly!



Available FREE, all week long

Exclusively at The Retail Owners Institute


Markdowns - Timing Is EVERYTHING!

August 15, 2019
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Available FREE • Online • 24/7 • All week long 

So sit back, watch, listen, and enjoy!



Markdowns are a strategy that the savviest retailers use proactively
to their advantage to achieve their overall financial goals. 
Like a punt in football, or a sacrifice fly in baseball, markdowns used at the right time and place can help accomplish the Owner's goals.

The key: timing IS everything!

This week's lively TOPICAL TUESDAY Webinar of the Week, led by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, is packed with valuable know-how and strategies about the art and the science of markdown management.

Learn the costs of "excess" inventory (and oh yes, what exactly is "excess" inventory?")

Markdowns: not whether; but when?

Practical alternatives to markdowns

Then, see for yourself how The ROI's 3-in-1 INTEGRATED Calculator enables you to plan and manage markdowns strategically, like the pros do. All on your own!

Be sure to take advantage of this powerful and eye-opening session, only at The ROI. Full of practical, proven, and free ways for all retailers to be more savvy when it comes to markdowns. 

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"