thru Sunday, February 23


Two Revealing Tell-All Metrics



Available FREE, all week long

Exclusively at The Retail Owners Institute


Two Tell-All Metrics Every Retailer Should Know

February 17, 2020
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Available FREE • Online • 24/7 • All week long 

So sit back, watch, listen, and enjoy!


"Hmm. Do they know something about my stores I don't know?!"


You're already paying for your Balance Sheet. Whether you read it or use it…the outside world does!

Here's what the Balance Sheet is telling outsiders - in nanoseconds! - about your business:

Will you be able to pay your bills on time?

Is your business getting financially stronger, or weaker?

No matter whether sales are up, down or sideways, these are the tell-tale "vital signs" about your business. And it is essential that you know how to find them for yourself. Become empowered!

When you can read your own Balance Sheet better than they can, you can better take charge of your own future. 

This lively TOPICAL TUESDAYS Webinar of the Week, led by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, will show you how. It only takes knowing about 2 key ratios. And about 12 seconds to calculate each one!

First, Pat and Dick will identify those two ratios, show why they matter, and explain how you can quickly and confidently calculate them in your own business. (After all, your vendors and lenders already are doing this. Shouldn't you know what they know?!)

Then, once you know how to do these calculations "with a pencil", you'll see how The ROI's online KEY RATIOS Calculator lets you find those ratios (and others!) in seconds. And it's FREE! 

Plus, compare to other stores like yours, using the built-in benchmarks from 55 separate retail segments. 

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"