Meet the Retail STRATA:G® Wheel

Focus on Your Most Profitable Customer



Available FREE, all week long

Exclusively at The Retail Owners Institute


Your Most PROFITABLE Customers

March 24, 2020
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Available FREE • Online • 24/7 • All week long 

So sit back, watch, listen, and enjoy!


What drives sales? 

Is it location? Advertising? Your knowledgeable staff? Low prices? Product selection? 

What really drives sales? Where do sales come from?

People! People drive sales.

To survive, it's not enough to have profitable merchandise lines, or even profitable stores. 

Those retailers who will continue to thrive going forward will be those who know and focus on their most profitable customers!

And you can identify your own "most profitable customers" – for FREE! Meet the cause-effect power of the Retail STRATA:G® Wheel

Watch this lively, informative, and empowering TOPICAL TUESDAYS webinar from Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®. 

Packed with practical tips and useful approaches you can use to your own store's advantage right now. 

Just when it's needed, now more than ever. 




The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"