TOPICAL TUESDAYS Webinars

Two Revealing Tell-All Metrics Every Retailer CAN Know

Available FREE, all week long  *  Exclusively at The Retail Owners Institute  

  • Two Tell-All Key Ratios

    by ROI Co-FoundersJanuary 15, 2026
    ©Copyright, The Retail Owners Institute® and Outcalt & Johnson: Retail Strategists, LLC. All rights reserved.
    6365 Views

Answers for Two Vexing Questions

It is essential for every retailer to know what numbers matter to the outside world of vendors and lenders. 

Spoiler alert: You won't find them on your P&L!

Whether sales are up, down or sideways, there are two questions that zero in on the true health of your business:

  • Will we be able to pay our bills on time?
  • Is our business getting financially stronger? Or weaker

This Webinar of the Week by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute, will show how you can answer those questions for yourself.

  • It just takes paying attention to 2 key ratios.
  • And about 12 seconds to calculate each one!

Pat & Dick will identify these 2 key ratios, show why they matter, and explain how you can quickly and confidently calculate them in your own business.

After all, your vendors and lenders are already doing this! (That's why they ask for your financial statements.)

Shouldn't you know what they know??



The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

FYI: There is another 2/3rds of the Institute available only to Members!

See What You're Missing!


The Retail Owners Institute® has been empowering owners since 1999 to "Turn on their financial headlights!"
Our tools and resources are trusted by thousands of independent owners to help grow financially stronger and resilient businesses.