Featured This Week on TOPICAL TUESDAYS

Friday, November 17 – Thursday, November 23

How to Be More SHREWD About Advertising


Available FREE, all week long

Exclusively at The Retail Owners Institute


Being Shrewd ABout Advertising

January 29, 2016
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The Presenters


Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!"

Their engaging and empowering how-to presentations about the financial levers in retailing are informative, fun(!), and retailer-friendly.

Each of their TOPICAL TUESDAYS Seminars is a fast-paced and entertaining session: 40 minutes of explanatory and practical content delivered by Pat and Dick, plus a 20 minute interactive Q&A session for attendees. Their promise: "Everyone will 'get it'!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

For more, see Outcalt & Johnson: Retail Strategists or Retail Turnaround Experts.

Stop Missing Out!

Members get unlimited access, 24/7, to all of The ROI. 

Stop missing out!

Time to Raise the Bar on Your Advertising. Here's How!

"I know half of my advertising budget is wasted.

I just don't know which half!"

--John Wanamaker, Department Store Magnate


Feeling the pain of John Wanamaker's famous lament about advertising?

Don't just take it. Now is a great time to take a more strategic look at your ad budget and plans.

And this lively online TOPICAL TUESDAYS Webinar of the Week, led by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, shows you how to be more shrewd about your advertising.

This session is packed! And yes, it’s even a little lofty. 

But, get this: The ROI shows how all can be done by you! For free!

First, consider why some advertising messages fall short. (Yes, it can be diagnosed!)

See how marketing is different from advertising

Review whether "marketing" can apply to retailing

What about social media, "Facebook Followers", content marketing, etc, etc?

Plus, how retailers can do their own marketing plans, focused on their most profitable customers.

Take advantage of this lively and empowering how-to webinar for retailers, only from The ROI. Even better, encourage your key staff people to do the same.

Available free, online, 24/7, all week long, for subscribers to The ROI NEWS. 

Nothing to download or install; just sit back, watch and listen. 

The ROI's promise: Everybody will "get it"!

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"