“What drives retail sales?”
- Is it the economy?
- Location?
- Advertising?
- Low prices?
No, not really. When it comes down to it, retail sales are driven by customers!
In our view, the key to survival in retail is not profitable lines of merchandise. Nor is it profitable stores. Instead, those retailers who will survive and thrive will be those who have the most profitable customers!
By using The ROI's proprietary Retail STRATA:G® Wheel to analyze and plan your business, you can refocus your store—not on merchandise or price – but on customers!
Pat Johnson and Dick Outcalt, the Co-Founders of The Retail Owners Institute®, present this innovative concept in a lively webinar.
They introduce this strategic way of thinking, managing, and "connecting the dots." You'll walk through the step-by-step process to turn your existing data into useful information, in order to discover the best, most profitable customers for your retail operation.
This unique concept that merges strategic marketing planning with strategic financial planning is exclusive to The Retail Owners Institute. And it has helped thousands of retailers sleep better at night!
Take advantage of this popular Webinar of the Week to see how to use the Retail STRATA:G Wheel to gain more control over your business.