Welcome to the Webinar of the Week



25 Details That Matter The Most To Shoppers

Available FREE, all week long  *  Exclusively at The Retail Owners Institute  

25 Details That Matter The Most

September 25, 2023
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Thanks to the megaphones and bullhorns of social media, today's customers are very quick to share their opinions about your stores.

That's why it's so important for retailers to see what your customers see! Spoiler Alert: There WILL be surprises!

In this week's insightful and immediately useful TOPICAL TUESDAYS Webinar of the Week, Pat Johnson and Dick Outcalt, the Co-Founders of The Retail Owners Institute®, will show how you and your employees can see your stores the way your customers do.

• First, Pat and Dick identify the 25 telling indicators that matter the most to customers.

• Then, they explain how to evaluate each one from the customer's point of view.

• And then, how to tally those findings to fast-track the way to improvements.

Plus, you will see The ROI's innovative, automated and free STORE RATER tool. Usable from your laptop, tablet or even a smartphone. It makes the Store Rating process fast, engaging - and fun! (And, it offers a fine training opportunity for your key staff people!)

Ahh yes, retail IS detail. Take advantage of this timely webinar to refocus those details in your operation.


Go here to use the STORE RATER tool 

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"