Welcome to the Webinar of the Week



That Ticklish "Owner's Dilemma"

How to answer one of tthe toughest questions in retailing

Available FREE, all week long  *  Exclusively at The Retail Owners Institute  

That Ticklish Owner's Dilemma

October 11, 2021
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This is the toughest question in retailing: 

"So, where will the money go: back into the business? Or, my household?"

About 92% of all retail businesses are privately owned. As such, the Owner's draw or salary can frequently be the last thing that is paid, depending on the other obligations.

Many an Owner has lamented, "Everybody got a raise…except me!"

There it is: what we call "the Owner's Dilemma." Having to choose what to fund. All too often, there simply is not enough money to fund the business and keep re-investing in the business and take care of all of your personal obligations. 

The harsh reality remains: we can spend each dollar only once!

Pat Johnson and Dick Outcalt, the Co-Founders of The ROI, have developed a breakthrough explanation (and way to resolve) this Owner's Dilemma for retailers. They share all this in this TOPICAL TUESDAY Webinar of the Week. 

Plus, you will see how The ROI's 3-in-1 INTEGRATED Calculator empowers you to see in advance how your choices about the business could impact your family's budget.

Be sure to take advantage of this insightful webinar. • Free access • Only at The ROI.


BTW: This is a good session for spouses or other family members. 

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"