Psst! What Your Stores Are Telling Your Customers
While few customers enter your store with a checklist and a clipboard, all will form an opinion the moment they step inside. As a retailer, you must be aware of the subconscious impressions your stores make.
In this TOPICAL TUESDAYS Strategy Seminar, you will learn the 25 items that studies have shown to be of greatest importance to shoppers.
Few are matters that shoppers ever would mention to you. Instead, they just mention them to their friends! Or, post their opinions on Yelp or some other "megaphone".
How to deal with this? By knowing how to listen to what your stores are saying. In this lively TOPICAL TUESDAY session led by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute, you will discover:
- What are the 25 telling indicators that matter the most to customers?
- How do we evaluate these from the customer's point of view?
- How do we tally those findings to fast-track our way to improvements?
Plus, see how easy it can be to involve your key staff people in these assessments.
Then use The ROI's automated STORE RATER tool from your laptop, tablet or even a smartphone. It makes the process fast - and fun!