The savvy retailers know that now is the time to be putting the finishing touches on – wait for it – being ready for December 26!
Yes, this unique time period between December 26 and New Year's Day is a tremendous make-or-break opportunity. Indeed, many retailers find they net more from this time than any earlier stretch of 6-10 days!
First, the many opportunities to reduce expenses "back to normal". Less advertising cost. Less staff. Fewer hours.
There's a very important annual job for you, the owner, and all of your senior staff. It's vital, and it involves your presence.
The pressures are mounting on your stores, and in particular, your front line staff.
As the Holiday Season approaches, finding good help promises to be especially challenging for retailers this year.
Then, we read "10 Things to Know to Get And Keep Retail Jobs," a to-the-point commentary from Bob Phibbs*, who specializes in retail sales training.
Here are his Top Ten recommendations for prospective retail employees:
In the free enterprise system, owners are free to succeed. And free to fail.
That's why The Retail Owners Institute has defined the #1 responsibility of the Owner as the survival of the business.
But then, the owner must define "Why?" Why are we doing this, anyway? Why are we working so hard for this business to survive and thrive?
We were struck by these comments from folks for whom "back-to-school" is more than a season. Look what a state superintendent of public instruction* had to say about the upcoming school year.
Lots of retailers can identify with those comments, don't you agree?
Or, these observations about the disruptions and uncertainties of the pandemic:
You've no doubt seen the headlines and the commentary:
Consumer spending is up, but not on what was expected, especially those publicly-traded chains that must report quarterly.
It doesn't make any difference if you're selling tires, turbans or tuxedoes.
Poor prior planning produces pitifully poor profits.
(You can take that to the bank!)
We came across an article on this checklist theme for the rapidly approaching fall/Holiday season.
We think this may be a very different 4th of July Holiday weekend.
It will not be just about red, white & blue window displays, or flag waving, or fireworks displays. Instead, there is a new mood, a new attitude that is emerging.
First, we believe that all shoppers are reeling from being swamped by some major and concurrent attention-grabbing events and trends affecting all of us. Seemingly with no end in sight.
Still less than $1 a day! 👀