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Don't you feel that we're in a period of heightened uncertainty? Whether it's the economy, or unemployment, or grocery prices, or sports resuming, or the weather, or racial tensions, or the costs of everything, or the questions coming at us from family and employees that we cannot answer, everything seems uncertain, doesn't it? And there is no end in sight. But...we as retailers can be leaders in our communities and in our daily lives. We have the opportunity to tamp down some of those uncertainties. Look at this sign a local merchant posted.
You don't see uncertainty there, do you?
Look for ways you and your organization can be more clear, more decisive, yes, more optimistic. In these days of the uncertainty throughout the triple pandemic, your upbeat clarity would be a welcome relief. Nobody signed up for these stressful times and challenges. We believe that owners of retail businesses, being risk-taking, team building, imaginative optimists are perfect candidates for the leadership role that's needed now. We're counting on you. Stay strong!
Have you noticed? That persisting Plague of Uncertainty that keeps hanging around?
And amidst all this relentless uncertainty, you still have a business to run, employees to motivate, customers to satisfy, vendors to deal with, creditors to pay, etc, etc. Here are some ideas on how to approach that.
As the final third of the year approaches, there's a "new era" afoot. There is optimism in the air. Optimism? Really? Yes! And it could catch a lot of folks by surprise.
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