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Managing Your #1 Responsibility

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Private, confidential phone conferences with Retail Strategists Pat Johnson and Dick Outcalt,

Co-Founders, The Retail Owners Institute®


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Headlights on the Owner's #1 Responsibility: SURVIVAL!

October 11, 2018
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The Presenters


Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!"

Their engaging and empowering how-to presentations about the financial levers in retailing are informative, fun(!), and retailer-friendly.

Each of their TOPICAL TUESDAYS Seminars is a fast-paced and entertaining session: 40 minutes of explanatory and practical content delivered by Pat and Dick, plus a 20 minute interactive Q&A session for attendees. Their promise: "Everyone will 'get it'!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

For more, see Outcalt & Johnson: Retail Strategists or Retail Turnaround Experts.

The #1 responsibility of the Owner of a retail business is the survival of the business. That challenge must be faced, day in and day out.

A closer look shows that every retailer who is surviving is vigorously following the same 4-step survival process.

And what is the key survival ingredient common to all of these retailers? C-A-$-H!

This powerful TOPICAL TUESDAY Webinar of the Week presentation by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, is packed with specific, real-world (and street smart!) ideas you can apply immediately to improve the survival odds of your retail operation.

First, meet the Three Levels of Responsibilities in every retail business, and how to assure that each level is being addressed. 

Next, see and hear specifics about all four steps of the Four Step Survival Process:

And then, this Webinar concludes with a quick demonstration of the Retailer's SPEEDY HEADLIGHTS Cash Flow Calculator in action. Quickly and easily compare strategic choices.

Gain practical tips and tactics you can use immediately in your own stores. Free! 



Available free, online, 24/7, all week long, for subscribers to The ROI NEWS. 

Nothing to download or install; just sit back, watch and listen. 

The ROI's promise: Everybody will "get it"!


Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"