Welcome to the Webinar of the Week



Do Your "Best Customers" Make Money for You?

How to focus on your most profitable customers!

Available FREE, all week long  *  Exclusively at The Retail Owners Institute  

The Retail STRATA:G® Wheel

January 4, 2021
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Wondering what the real key is to survival today?

Profitable lines of merchandise? Important, sure.

Profitable stores? Necessary.

But the real key? Having profitable customers!


For that, meet the Retail STRATA:G® Wheel. (That's "strategy". Every retailer needs one!)

It shows why and how effective target marketing means more profits and more financial strength. (Yep, everybody wins!)

And, how you can identify your most profitable customers without spending a dime!


This proprietary concept, showing the cause-effect connection between marketing and financial management, was developed by and is exclusive to The ROI. 

Sound too lofty? Don't worry. Pat Johnson and Dick Outcalt, The ROI Co-Founders, present their  innovative concept in a lively TOPICAL TUESDAYS Webinar of the Week. They connect all the dots in a retailer-friendly way.

Ready to challenge business-as-usual thinking? Take advantage of this empowering how-to webinar, available only from The ROI. 

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.





Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"