Friday, June 14 – Thursday, June 20


The ROI's NINE STEPPER for Retail Forecasting



Available FREE, all week long

Exclusively at The Retail Owners Institute


NINE STEPPER for Retail Fiorecasting

June 13, 2019
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Available FREE • Online • 24/7 • All week long 

So sit back, watch, listen, and enjoy!


The Balance Sheet - that all-too-often neglected part of the financial statement - can show in just minutes how well your business is doing, and what the near future holds. Every retailer must be able to do this!

But the real power - and sophistication - comes when you can PROJECT your P&L and Balance Sheet, and then manage your retail business to that pro forma (projected) financial plan.

Pat Johnson & Dick Outcalt, Co-Founders of The Retail Owners Institute®, have developed an advanced Strategic Retailing tool that captures and properly sequences the 9 key steps for projecting a retail financial plan. 

As the Owner, just follow these 9 steps; then add in your good judgment!

To learn about this sophisticated technique, join this lively - and free - TOPICAL TUESDAYS Webinar of the Week: How to Project(!) your Financial Statement with the NINE STEPPER.

See the "Why?" and "How?" of projecting your P&L and Balance Sheet 

Review the cause-effect links of your financial statements.

Meet the NINE STEPPER, which guides retailers through the proper sequence of analytical and planning steps.

Plus, see how to use two of The ROI's online calculators (Key Ratios Calculator; 3-in-1 INTEGRATED Cash Flow Calculator) to do the tedious number-crunching for you, letting you focus on the "What if...?" opportunities. 

True, projecting your Financial Statement IS an advanced retail management concept. But The ROI's NINE STEPPER makes it accessible to all retailers!

Download master form - Free

Yes, you can do this!
Download a pdf master form of The ROI's NINE STEPPER
Then make photocopies as you need them.

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!"

Their engaging and empowering how-to presentations about the financial levers in retailing are informative, fun(!), and retailer-friendly.

Each of their TOPICAL TUESDAYS webinars is a fast-paced and entertaining session: 40 minutes of explanatory and practical content delivered by Pat and Dick. Their promise: "Everyone will 'get it'!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

For more, see Outcalt & Johnson: Retail Strategists or Retail Turnaround Experts.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"