Friday, August 10 – Thursday, August 16

Use Your Balance Sheet to Tell Your Story

(It's Only the Future)


Available FREE, all week long

Exclusively at The Retail Owners Institute


Use Your Balance Sheet to Tell Your Story

January 29, 2016
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The Presenters


Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!"

Their engaging and empowering how-to presentations about the financial levers in retailing are informative, fun(!), and retailer-friendly.

Each of their TOPICAL TUESDAYS Seminars is a fast-paced and entertaining session: 40 minutes of explanatory and practical content delivered by Pat and Dick, plus a 20 minute interactive Q&A session for attendees. Their promise: "Everyone will 'get it'!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

For more, see Outcalt & Johnson: Retail Strategists or Retail Turnaround Experts.

Your Balance Sheet: It's Only Your Future!

You're already paying for your Balance Sheet. While you may not be able to read it or use it…the outside world does!

Once you can read your own Balance Sheet better than any "outsiders" can, you will be better able to take charge of your own future.

No matter whether sales are up, down or sideways, there are tell-tale "vital signs" about your business. And it is essential that you know how to find them for yourself. Become empowered! 

This lively TOPICAL TUESDAYS Webinar of the Week, led by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, will show you how. It only takes knowing about 2 key ratios. And about 12 seconds to calculate each one!

First, Pat and Dick will identify those two ratios, show why they matter, and explain how you can quickly and confidently calculate them in your own business. (After all, your vendors and lenders already are doing this. Shouldn't you know what they know?!)

Then, once you know how to do these calculations "with a pencil", you'll see how The ROI's online KEY RATIOS Calculator lets you find those ratios (and others!) in seconds. Plus, compare to other stores like yours, using the built-in benchmarks from 55 separate retail segments.

Look at The ROI's KEY RATIOS "Cheat Sheet"

This is an incredibly useful one-page tool for all retailers.  And it is one of the most popular pages on The ROI site.

"How to Read Your Key Financial Ratios" gives you (1) the formula for each ratio ; (2) where to find the numbers to plug into the formula; and (3) what the ratio tells you (and whether "Higher is better" or "Lower is better.")

Go there now. See how to check out your own vital signs - in 12 seconds or less!


Available free, online, 24/7, all week long, for subscribers to The ROI NEWS. 

Nothing to download or install; just sit back, watch and listen. 

The ROI's promise: Everybody can "get it"!

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"