through Thursday, October 17

Shouldn't your "best customers" actually make money for you?



Available FREE, all week long

Exclusively at The Retail Owners Institute


The empowering Retail STRATA:G® Wheel

October 10, 2019
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Available FREE • Online • 24/7 • All week long 

So sit back, watch, listen, and enjoy!


How to focus on your best, most profitable customers!

Improve Results • Reduce Risk

How Target Marketing “Pencils Out”


What’s the real key to survival in retail?

• Profitable lines of merchandise? Important, sure.

• Profitable stores? Necessary.

• But the real key? Having profitable customers!

The Retail STRATA:G® Wheel

For that, meet the remarkable Retail STRATA:G® Wheel. (That’s “strategy”. Every retailer needs one!) 

It shows why and how effective target marketing means more profits and more financial strength. (Yep, everybody wins!)

This unique concept – showing the cause-effect connection between your best customer and your financial management – was developed by and is exclusive to The Retail Owners Institute.

The STRATA:G® Business Wheel merges strategic marketing with strategic financial planning. By focusing on the customer who is most profitable for your business, you can more effectively make decisions about what financial changes can and should be made to maximize results and minimize risk.

Using the cause-effect, cause-effect levers of the STRATA:G® Business Wheel, a very modest increase in sales can translate to a significant increase in profit. More important, it can create substantial improvements n financial strength, which are measured on the Balance Sheet.

Sound too lofty? Don't worry. Pat Johnson and Dick Outcalt, The ROI Co-Founders, present their  innovative concept in a lively TOPICAL TUESDAYS Webinar of the Week

• They connect all the dots in a retailer-friendly way.

• And they show how you can identify your most profitable customers – without spending a dime!

Ready to challenge business-as-usual thinking? Take advantage of this empowering how-to webinar, available only from The ROI. 

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"