Welcome to Webinars by the Co-Founders



Do You Know What "They" Know?

Two Tell-All Metrics About Your Business

Available FREE, all week long  *  Exclusively at The Retail Owners Institute  

Two Tell-All Key Ratios

March 26, 2024
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Psst! Look What Your Financial Statements Are Revealing

On occasion, you must share your financial statement, including your Balance Sheet, with "outsiders" - vendors, landlords, lenders, etc.

Here is what those outsiders quickly learn about your business:

  • Will you be able to pay your bills on time?
  • Is your business getting financially stronger? Or weaker?

Don't you think you should know that too? And before anyone else does?!

This TOPICAL TUESDAYS Webinar of the Week, led by Pat Johnson and Dick Outcalt, Co-Founders of The Retail Owners Institute®, shows how you can know that for yourself.
It only takes knowing about 2 key ratios. And about 12 seconds to calculate each one! 
Then, once you know how to do these calculations "with a pencil", see how The ROI's Benchmarks Resource Center can help you do all this, for yourself, for FREE!

  • Use The ROI's online KEY RATIOS Calculator to find those ratios (and others!) in seconds.
  • Plus, immediately compare your results to other stores like yours, using the built-in benchmarks from 50+ separate retail segments.  

After all, your vendors and lenders already are doing this. Shouldn't you know what they know?!

The Presenters

Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!" "Doctors for retailers." "Amazing!"

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America.

They focus exclusively on retail, or wherever retail is involved. They work with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists and Retail Turnaround Experts to learn more about their in-person professional services.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"