PERSPECTIVES

From The Co-Founders

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Tips, Tactics & Strategic Insights and Commentary
from The ROI Co-Founders, Pat Johnson and Dick Outcalt
Outcalt & Johnson: Retail Strategists LLC; Retail Turnaround Experts

Have the "Seize The Moment" Quality?

As you have recognized, our commentary is usually inspired by current events. And that means that our intentions of what we discuss can change any day.  

For instance, we were expecting to talk about 3 or 4 examples of folks "seizing the moment" that we had seen earlier this week. Great reminder for retailers.

Then, just this morning, we saw an article about a nationwide Gallup study of what constitutes a "quality job - such as providing fair pay, having predictable schedules, and offering opportunities to grow and advance."

  • "Traditional labor statistics track how many people are employed and what they earn—but they don't capture the aspects of work that drive employee and business success." 

  • The Gallup American Job Quality Study* surveyed more than 18,000 workers across industries, geographies, and job types.

  • "This study shows what truly defines a good job and why job quality, not just job quantity, is essential to a thriving workforce. Workers in quality jobs aren't just more satisfied, they're also healthier, more engaged, and more productive."

We believe that independent retailers in particular are well positioned to offer quality jobs that attract quality employees.

Which brings us back to "seize the moment." As reported by Alex Halvorsen in the Seattle Times, there is a retailer in Seattle that sells licensed sports apparel "and the not-so-occasional cheeky T-shirt, with a knack for the quick turnaround."

  • According to the store owner, "We watch every game and scan social media, looking for those big moments. Once something like that happens, there are probably hundreds of texts flying around to coordinate getting it out to our customers." 

A recent example: "We had it designed and ready for sale in 54 minutes. The company then gets to work shipping those orders, trying its best to keep everything local." 

  • "While we sell licensed gear, what we're most proud of are the T-shirts and sweatshirts with inside jokes and memories that core fans embrace."

That's more than "just a knack" for a quick turnaround. (The pros make it look easy, don’t they?) 

  • They have a motivated and involved staff

  • Their staff has a voice in what the company sells and what customers they serve. 

  • They take great pride in their ability to seize the moment. 

And, they are keeping retailing fun! Which may be the most important quality of all. 
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*Landmark Gallup Study Shows Less Than Half of U.S. Workers Have A Quality Job. PR Newswire, October 16, 2025

📌 Members of The ROI can find out more about these concepts. See the article "How To Manage Your Most Valuable Asset" and/or the webinar "When Your Employees Want To Know WHY?"



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