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It's that time of year when all the talk is about all that's new and different for retailers. As the trade show season gets into full swing, there is no shortage of reminders of all the elements you need for your business to "keep up."
We get it. Keeping pace with the relentless changes in retailing is not easy. Retailers know it demands constant adjustments.
But you’re the owner. How well is your business keeping pace with your personal goals and ambitions?
Remember, the point of owning your own business is to make the business work for you! How are you doing so far?
Think about your personal life right now. What changes have occurred since you started your business?
Your lifestage responsibilities: spouse, young children, aging parents, adult children.
Your health (and the health of your family members).
Your tolerance for financial risk.
Your zeal for the business.
These are real-life issues. As they change, so do their demands on your time, energy, resources.
And that means your business plans and choices should change to better reflect and serve these current needs.
It's 2025. Time to get your business focused once again on reflecting 2025 realities. And working for you!
Find out more at The Retail Owners Institute.
Or let’s talk. Just set a time that works for you.
Retail owners generally are very concerned about everybody else. That’s commendable. But this message is urging that you reassess where you are.
This is, after all, The Retail OWNERS Institute. We long have specialized in alerting, coaxing, and applauding retail owners worldwide. Today's message is a major heads-up. Keeping pace with the relentless changes in retailing has never been easy. Retailers know that constant adjustments are demanded. Then, the three pandemics of 2020 happened: COVID; the economic meltdown; the social unrest. And life changed modestly or enormously for almost everyone, including owners of retail businesses.
Let's assume your stores have been closed for weeks now.
We recognize how conscientious you are. So, after paying what you can to your employees (and yourself), the next most-worrisome dilemma is your rent.
As you likely have discovered, a common choice for many landlords is to offer to defer your payments. But that means taking on more debt, as those payments are only being postponed to a later point in time. You need a better solution than that.
Perhaps you saw that recent article* in The Wall Street Journal. As Ruth Simon reported, "The cost pressures squeezing small businesses – and their need to pass along those higher charges – help explain why inflation has been so stubborn."
There's a very important annual job for you, the owner, and all of your senior staff. It's vital, and it involves your presence. The pressures are mounting on your stores, and in particular, your front line staff.
As your stores are able to re-open after the coronavirus shutdowns, how they look tells a powerful story. And for you, a great opportunity. This is no time to try to go back to normal, back to business-as-usual. Nor to simply have all kinds of protective shields in your store. While necessary, how welcoming is that? Instead, this actually IS a second chance to make a good first impression! Take full advantage!
What is the definition of "value" for customers? Pretty straightforward, actually.
Wait. What? "Benefits received?" "Burdens endured?" Turns out, the only single answer to "What is value?" is, "It depends." Don't just roll your eyes. What constitutes value for your customers increasingly is a make-or-break part of retailing.
Incredible value! 👀
Start NOW!