Talk with The Co-Founders

"When everyone looks to you, where can you turn?"

 click here • see WHAT RETAILERS SAY about this service

There are times, as retailers wrangle with various issues, when getting some perspective from outside your circle of family and friends has a lot of appeal.

How do we know that? Because of the requests we have received over the years from people who use The ROI. "The self-help resources are great," we've been told, "but I would sure like to just talk to someone about this."

And now, with all the changes in technology opening up new ways to "meet" with people wherever they are, we are introducing a Sounding Board Service for retailers. Now is your chance to talk directly with the Co-Founders, and discuss in a confidential manner your most difficult issues.

Want to take advantage? Go here to reserve your complimentary Q&A session.

Free, confidential. No obligation.

Reserve Q&A session




Pat Johnson and Dick Outcalt have been called "The Zen masters of retail finance!"; "doctors for retailers"; "Amazing!"

Known as good listeners, their engaging and empowering working style with owners and decision-makers is objective and collaborative, and appreciated for its real world practicality. See Outcalt & Johnson: Retail Strategists or Retail Turnaround Experts to learn more about their professional experience.

The Co-Founders of The Retail Owners Institute®, Pat and Dick are recognized experts in strategic retailing. Their “day job” is Outcalt & Johnson: Retail Strategists, LLC. Working only as a team, they focus exclusively on retail, or wherever retail is involved. They work throughout North America with CEOs, CFOs, boards and owners of retail operations, as well as manufacturers or wholesalers expanding into retail.

Remote Advisory Services

Once you've taken advantage of the free consulting session with Pat and Dick, you may choose to set up additional working sessions. 

Go here for more details about this special service and resource.





Dear Pat and Dick,

My wife and I want to thank both of you for taking the time to speak with us today about turning around our fourth-generation specialty store. 

We appreciate your candor, suggestions, and ideas. I plan to continue reducing our old inventory and clear out the dogs! We need the cash and the space that will provide us.

Please let us know the next time that you come to our city; we would love to show you our store and take you out to dinner.

It was a pleasure talking with you and learning from you. 

The Owner/President and his Wife/Bookkeeper, Menswear Shop



Hi Pat & Dick,

"Was the time on the phone worthwhile?" Absolutely! My husband and I have been discussing our options. It was tremendously helpful. 

Your insight and wisdom is invaluable. 

Thank you so much. 

The Founder and CEO, Private Label Women's Apparel 




Hi Pat & Dick!

I thought it was super helpful to speak to you both for over 30 minutes and very nice of your guys to do that.  I am a long time supporter of the ROI and you two. You guys gave me the confidence to stick with our new approach.

I think you should continue to offer this. Some may not understand all of the high level of advice you guys offer or find it difficult to make changes or whatever, but don't let that discourage you because I know for sure that you guys are getting your message across to the smart ones!


Second-Generation President, Custom Jewelry Operation



Comments are closed.

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"