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We believe there are not one, but three(!) pandemics occurring simultaneously right now. Of course, the COVID-19 virus elevated the word "pandemic" to a status that identifies even a generation of babies. But the other two pandemics are equally paralyzing: the nationwide (even worldwide) protests of racial injustice, and the severe unemployment from the economic collapse. Indeed, three concurrent, worldwide sinkholes. We call it the "pandemic trifecta of 2020." So, what's an intelligent retailer to think now?! Here's one idea that we believe can help you have more confidence in your immediate decisions. Think beyond this week and this month.
Just put a check mark in the appropriate box. Make a copy for yourself, and date it. It's just a way to try to capture your assumptions. Granted, you are guessing. But we all are! However, the decisions you must make now about when, how and why to re-open your store(s) will benefit by how you imagine the circumstances 90 days from now. It's best that you not waste the lead time. As always, your judgment – your informed judgment – is your greatest asset.
Retail IS detail. And some of those pesky details are increasingly cropping up to torment online sellers. For example, there's the matter of managing returns. As Chris Jarvis wrote in DMM/ShoppingCenters.com*:
Meanwhile, the pure-play online retailers are confronting the ever-demanding customer expectations.
No matter what merchandise you sell - whether it's tires, apparel, books, housewares, office supplies, whatever - every retailer has to give the customer what they want.
Right now, customers want “Steak, cheap”, not “cheap steak.”
Customers also are eager to shake off the doom and gloom of the winter. They are more than ready for a fresh new outlook. (Aren’t we all?)
Consider these upcoming calendar events:
The spring ahead to Daylight Savings Time is this weekend.
The “official” March 21 start of spring is just two weeks away.
What a great opportunity for you to welcome a fresh, positive, upbeat Springtime State of Mind!
Combine that fresh attitude with some well-priced promotions – remember, “steak, cheap” – and you have the makings of a fine start to your spring season.
Consider this retailer, whose sales over the last 4 weeks are down 12% compared to last year. Some retailers in this situation essentially freak out. But others know to keep asking questions. Before they decide what to do next to fix lagging sales, they want to know "Why?" So, here is one way to get to the numbers behind the numbers; to begin to know the "why" of your sales trends. All it takes is tapping into the data that's already in your POS system, and putting together a little summary tally sheet. Here's one example.
We've often explained that The ROI is like the local public library. It’s brimming with information and resources. But, there is no one starting point, no set pathway through The ROI. Just like you have no one issue.
Given that usage pattern, we decided to essentially make it official. We've now departmentalized The ROI much like a library.
Why did we do that? To make it easier and much faster for you to get whatever you need.
Our library has nine specialized Retail Resource Centers awaiting you at RetailOwner.com.
Let's assume your stores have been closed for weeks now.
We recognize how conscientious you are. So, after paying what you can to your employees (and yourself), the next most-worrisome dilemma is your rent.
As you likely have discovered, a common choice for many landlords is to offer to defer your payments. But that means taking on more debt, as those payments are only being postponed to a later point in time. You need a better solution than that.
No, Not About People This Time While we typically think of people as recipients of recognition – and we trust you already are doing that, right? – this is a different challenge. Ready? Here we go! Of your merchandise, which products are Award Winners?!
Incredible value! 👀
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