Enjoy this free access to some of The ROI's proprietary resources. Ready for more? The ROI's Members-Only Collection includes much more for owners interested in profit management and growth.
How-to Info plus Online Calculators for Managing Retail Sales & Profits
Take these profits management quick quizzes for retailers.
Just ten questions each. All online, all at your own pace.
Results for your eyes only.
How well do you know the P&L? Take the quiz!
What about the Balance Sheet? Take the quiz!
The Myth of the "Bottom Line"
How to Read and Use Your Financial Statement
Put the cause-effect, cause-effect power to work in your retail business.
Get a greater sense of control – and the peace of mind that comes with it!
Focus Your PROFITABLE Growth with the Retail STRATA:G® Wheel
In The ROI's view, the key to survival in retail is not profitable lines of merchandise, nor even profitable stores.
Instead, those retailers who will survive and thrive will be those who have the most profitable customers!
The Four (Only!) Ways Retail Businesses Grow
Before you get too far down the road in planning another store, adding new merchandise lines, or some other expansion, you first must decide on your fundamental growth strategy.
Why? Because your growth strategy and your tactics must align.
Are your profits hiding in plain sight?
The typical accounting package lists expenses in alphabetical order. From Advertising, to Auto Expenses, then Bank Charges, and so on. Lines and lines of separate expense items, all detailed to the penny. How useful is that?!
Is this designed to inform? Or, to confuse and confound? No wonder few retailers will spend much "quality time" with their financial statements.
And even more for ROI Members!
Click here for info
Look at all that's here for retailers to use. Available nowhere else. Specially for busy retailers!
Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"
Easy Inputs. IMMEDIATE Results!
Hmm. Want to consider some tweaks? No problem.
Just adjust your entries. Compare as many outcomes as you like. That's the power of "What if...?"
Online Calculators to Project Retail Profits and Cash Flow - Integrated!
SPEEDY PROFITS and CASH Forecaster • Retailer's 3-in-1 INTEGRATED Cash FLow Calculator
Explanatory How-To Articles - Used and loved by retailers worldwide!
Myth of the Bottom Line • How to Read and Use Your Financial Statement • Retail STRATA:G® Wheel • Rate Your Store from the Shoppers' Perspective • Measure, Monitor, Manage Your Store's Vital Signs • Four (Only!) Ways Retail Businesses Grow • Sales Forecasting: Part Art, Part Science • Top Five Killers of Retail Businesses • How to Manage Your Most Valuable Asset • Teaching Salespeople to Sell • Glossary of Retail Financial Terms
Webinars from The Co-Founders - Lively and empowering!
How to Project Your P&L • The TREND TRACKER - Up? Down? Sideways? • The Four Financial Wheels Under Every Retail Business • The Remarkable Retail STRATA:G® Wheel • Using SPEEDY Profits & Cash Forecaster
Online, Self-Paced eLearning Courses - Learn it once. Use it forever!
Projecting and Controlling PROFITS
Short How-To Videos - See it in action!
How to Use the "Bucketizer" • How to Project Retail Sales and Expenses
Online "Gadgets" - Get Quick Insights
The "Bucketizer" • Trend Tracker form (.pdf) • The Store Rater
What "buckets" to use?
Variable expenses are a percent of sales, so their dollar amount varies each month as sales increase or decrease. The major variable expense for retailers is Selling Expenses.
Selling Expenses - Variable expense
Examples: Store payroll, including taxes and benefits; Advertising; Bags & boxes; Special events; etc.
Fixed expenses have essentially the same dollar amount each month on average, no matter what sales are. There are 4 categories of fixed expenses:
Occupancy Expenses - Fixed expense, essentially flat $ amount each month
Examples: Rent; Utilities; Maintenance; Security; CAM charges; etc.
Administrative Expenses - Fixed expense, essentially flat $ amount each month
Examples: Management salaries (Owner; General Manager; Buyer) including taxes and benefits; Support staff/services (bookkeeping; IT; warehouse; marketing); Interest on borrowed money; Professional services (legal, accounting); Training; Travel; All other expenses not included elsewhere.
Taxes - Federal, State, Local taxes not included elsewhere.
Depreciation/Amortization - Fixed expense, essentially flat $ amount each month.
These are non-cash expenses, and must be kept separate in order to project the Cash Flow.
Retail Financial Online Resources
Online Training Courses
Retail Financial How-To Webinars
Pat Johnson & Dick Outcalt, The ROI's Co-Founders: