Retailer's Growth Rater

The ROI's GMROI Growth RaterIs there a cash crunch in your near future?

Here is a fast, simple, and extremely telling measure of a retailer's financial viability!

Quick • Verifiable • Sophisticated • Uniquely Retail

Calculating GMROI enables any retailer to quickly assess their effectiveness at managing their largest asset: their inventory.

Now, thanks to The ROI's unique GMROI Growth Rater, any retailer can see how their productivity compares to the average performing retailer in their segmentGet a quick comparison of retail financial viability. 

The ROI's GMROI Growth Rater works for any retail operation.

Step #1: Enter your Gross Margin dollars (may be called "Gross Profit") and Inventory @Cost into the GMROI Growth Rater. Immediately! See your GMROI!

Step #2: Choose your retail segment from the dropdown menu; see the GMROI for average-performing stores in that retail segment.

Step #3: Is your GMROI ABOVE the average for your retail segment? Or BELOW? 

What it means

IF your GMROI is lower than average for your segment... may be in a cash flow crunch.  You likely need short term working capital.

What can you do? 

Start by shining a light on your situation. 

Step #1: You need a cash flow projection to see how much cash you will need, and when. Use The ROI's 3-in-1 INTEGRATED Cash Flow Calculator to do that quickly.

Step #2: Then, consider different tactics you might pursue, and use the 3-in-1 Calculator to readily compare the outcomes of each "what if...?" idea. 

Want some help with any of this? Some additional perspective? 

Why not talk to The ROI Co-Founders? 

Go here to set up a free 30-minute phone or web conference

Free • Confidential • No obligation. 

IF your GMROI is higher than the average performer for your retail segment...

Congratulations! That means you have choices! 

For growth, and, for financing!

Negotiate from Strength!

As you consider your choices – expansion, equipment purchases, technology upgrades, store acquisitions, other opportunities – take advantage of The ROI's 3-in-1 INTEGRATED Cash Flow Calculator. 

Having a well-thought-out and substantiated cash flow projection in hand as you meet with prospective lenders gives you great advantages. You can negotiate from strength! 

And a free phone conference with The ROI Co-Founders could help accelerate this.


What GMROI Can Reveal

GMROI Higher than Average?

Retailers whose GMROI is higher than the average for their segment are managing their inventory more efficiently and achieving greater productivity than their peers. 

These retailers are financially stronger than the others in their segment.

GMROI Lower than Average?

Conversely, a retailer whose GMROI is lower than the average for their segment is very likely to be in a cash crunch, or approaching one.



GMROI is best used as a comparative measure; compare stores, or departments, or even vendors.

GMROI reflects both margins and turns, and therefore reflects the financial dynamics in retailing.

There is no one right answer for what GMROI "should" be. Given the variety of margins and turns between retailers in different segments, there are significant differences in average GMROI between specific retail segments.

Want to Know More About GMROI?

The ROI makes it fast and easy! Take advantage of these specialized resources.

 Online Training Course + Calculator Recorded Live at TOPICAL TUESDAYS  Controlling Profits, Inventory & 
Cash Flow  
Online GMROI Calculator 


Browse Around

There's lots more for retailers to see and use! Available nowhere else. See for yourself why thousands of busy retailers from around the world use and love The ROI!

 go to Inventory & Turnover go to Cash Flow Control go to Sales & Profits Management

Since 1999, empowering retailers and store owners to "Turn on your financial headlights!"