Considering a multi-store launch?

Opening additional locations? 

Testing a new retail concept?

Launching a robust e-commerce site?

Any one of these approaches to growth requires that you develop your plans, explore real estate or web hosting opportunities, evaluate systems, identify mid-management talent, line up financing, and so on.

But wait! Before you get too far down the road on any of these areas, you first must decide: What is your fundamental growth strategy? That is, HOW do you want to grow?

Most shoppers prefer to shop in stores, not online.

But – gulp! – there's a catch!

Despite the ease and convenience of online shopping, “the majority of American consumers still choose brick-and-mortar stores over e-commerce.”

Why? According to Retail Dive’s Consumer Survey* of 1,425 U.S. consumers, there are three main reasons:

1. “To see, touch, feel and try out items” is the top reason
2. Shoppers also want it now and want it fast; they want “to take items home immediately.”
3. One in five consumers cites easy returns  
   

Refreshing, isn't it? Shoppers want a shopping experience, in a real store. And it confirms that Amazon is nowhere close to being the only game in retailing. (If only everyone would quit hyperventilating.)

But, there is a far more sobering message here about today's very demanding shoppers.