Online Shopping


NAICS 454111: This U.S. Industry comprises establishments engaged in retailing all types of merchandise using the Internet.

click each Key Ratio box below to view Benchmarks charts

Margins and Profit

  • Pre-Tax PROFIT Percent
    0 871 Like 0 people like this
    Pre-Tax PROFIT Percent
  • Gross MARGIN Percent
    0 2155 Like 0 people like this
    Gross MARGIN Percent

Inventory Productivity

  • Inventory Turnover Trends
    0 1871 Like 0 people like this
    Inventory Turnover Trends
  • GMROI Trends
    0 1564 Like 0 people like this
    GMROI Trends

Financial Strength

  • Debt-to-Worth Ratio
    0 1302 Like 0 people like this
    Debt-to-Worth Ratio
  • Current Ratio
    0 1516 Like 0 people like this
    Current Ratio

©Copyright, The Retail Owners Institute®. Benchmark Trend Charts based on data from Risk Management Association Annual Statement Studies, 2018/2019.

"How and when can these benchmark numbers be used?"

For perspective 

• Calculate these ratios for your own business, and then see how you compare to your retail industry segment.

For goal setting 

• Use these benchmarks when you are setting your own target ratios for the next year.

For preparation 

• Seeking a bank loan for your business? The bankers will look at these industry benchmarks as they assess your store's performance. 

For understanding 

• The credit departments of your vendors and landlords will examine your ratios to assess your credit worthiness.

For saving time 

• Use The ROI's Key RATIOS Calculator to quickly calculate your own ratios. 


Have questions?

Get answers at The ROI's Retail Benchmarks Resource Center. Free to everyone to use.

  1. See the how-to article: Go Figure! How to Calculate Your Key Ratios - in 12 Seconds Each!
  2. Watch and listen to the recorded webinar: The Retail OWNER'S DASHBOARD

Very quickly, you can see how and why to monitor the true "vital signs" of your business. 


About the Retail Segments

The segments featured at The ROI reflect the definitions and designations of the North American Industrial Classification System (NAICS).

The top of each Retail Segment Page on The ROI site includes the NAICS code and the NAICS definition for that industry segment.

About the Key Retail Ratios

The ROI has selected six key ratios (from the abundance of ratios available) that are particularly important for retailers to regularly monitor and manage. See The ROI's Benchmarks Resource Center to learn more about these key ratios for retailers.

The ROI's exclusive Retail Benchmark Trend Charts show the median value reported by Risk Management Association's Annual Statement Studies for each of these key ratios each year.

Remember, there also is a Top Quartile – and Bottom Quartile – of results for every segment. See your local library for those details.

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Go here• More about INVENTORY control

Inventory Control



Go here • More about managing CASH FLOW

Cash Flow Control



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